Conversations with Jessica Shaffer

Today we’d like to introduce you to Jessica Shaffer.

Hi Jessica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey into graphic design began when a friend asked me to make her wedding invitation. I have always been drawn to the arts, inspired by my father’s talent while growing up, so it was a natural and immediate yes to designing her invitation.

I started doodling in kindergarten and never stopped; I used to carry a blank pad around and draw whenever I could- I still have my first sketch pad! I drafted up the invitation right away and then my mind was swirling.

I just had my daughter, and knew I didn’t want to put her in daycare, so I began searching for ways to work from home. Nothing seemed to fit personality wise or with my children’s schedules—so I turned to what I knew best: art.

I started with donation work just to get my name out there. Not long after doing a flyer for a city event, I was receiving more phone calls for small jobs. It was then that I decided to think bigger. I put myself on the Google map, and soon after, a local bar/restaurant called to ask if I designed websites. Though I hadn’t yet, I said yes. I immediately cracked open my laptop and started reading feverishly, learning everything I could. My first website was underway.

While working on that, the restaurant referred me to a local grocery store. I couldn’t believe it; both places were iconic in the city (and neighboring city) I grew up in. From there, things grew quickly, and 17 years later, I’m still here—self-taught, fueled by endless learning, and constantly growing through reading and online courses.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Freelance work definitely wasn’t a smooth road in the beginning. I was juggling three kids, a household, and a brand-new business. One of the hardest lessons I learned early on was the importance of asking for a deposit up front before beginning a job. I was so eager to take on new projects that I’d dive right in without contracts or payments secured, and ended up losing money by trying to perfect it all; not paying attention to the amount of time I was spending on each job. I think it happened three times before I said, OK, something has to change.

Which led to the next struggle: Time management. I had two rambunctious boys to get to school and a baby on my hip. Some days I had to choose between work, sleep, eating, and yes I’ll say it for all the parents who understand- showering. It took a lot of trial and error, but over time I figured out systems, boundaries, and balance. Those tough beginnings shaped the way I run my business today—with structure, clear communication, and most importantly- realistic expectations.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in logos and web design, but my work also extends to trade show banners, signs, business cards, flyers, pamphlets—overall, anything your business might need.

What I’m most proud of is that this little business took off like it did. I never imagined it would grow into a full career; I simply hoped it would give me enough of a steady income to allow me to stay home and raise my children.

What sets me apart is the way I communicate and collaborate with my clients. I don’t place limits on revisions like most companies do, because my goal is to deliver exactly what you’re envisioning. And some clients don’t always know what that is. At times it can be challenging, but at the end of the day, if you’re investing in my work, the final design should reflect your vision—not mine. You can’t put a time limit on that.

Is there anyone you’d like to thank or give credit to?
I owe my greatest credit to my father, who passed down his creative talents. To my mother, who was always eager to see my ideas and celebrate my first drafts and finished products- sharing them on social media. My overseas friend, Alo who I met via an online forum was really my driving force to begin this journey. We’d stay up for hours bouncing ideas off of each other. Most importantly, my children for being the reason I worked so hard. All of my friends and family have cheered me on throughout my career, and I’m forever grateful for that encouragement to keep going.

Freelance work isn’t always easy—there are times when the phone doesn’t ring, and those dry spells can be disheartening. You just have to keep going. Always find a reason to keep going. Art and design will never be extinct. Ai may be taking over the world, but I’m old school and like to provide a personable work experience. So I’ll say it louder for the people in the back- Computer generated work isn’t always better!

Contact Info:

• Website: https://www.innovativedesignpro.com