Today we’d like to introduce you to Stefanie Lauvray.
Hi Stefanie, thanks for joining us today. We’d love for you to start by introducing yourself.
Born and raised in Columbus, Ohio, married to a great guy named Chris and have 2 awesome teenagers.
I always loved working in retail and when I was planning my own wedding in 2005, I fell in love the stationery process. I told my husband I wanted to open a Wedding Stationery business…and we did. We called it Alternative Hitches, which was a name I used for a Wedding Dress line I had designed as a student at The Ohio State University. I worked my first Wedding Show 2 weeks before our wedding and had conference calls with brides I met during our honeymoon. My sweet husband was so supportive.
Before our children started school, we moved from Columbus to Granville in 2012. I continued to meet with brides remotely for years. Then in 2018, a small retail space opened up that happened to be the perfect size store for stationery and to offer all things paper, not just for weddings. We created a business plan and within 3 months opened our brick & mortar and changed the name to Just Write Fine Paper & Stationery.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Not easy at all. Lots of twists and turns when learning the custom printing business. Misprints, canceled dates, changed dates, conflicting points of view between couples and parents funding their events, COVID, overpaying for marketing, technology issues, and late deliveries. You name it. Sincerely, looking back I wouldn’t change one big or small mistake. All these mishaps were learning moments to make things better and better. It really has been a journey full of ups and downs but definitely reminds me to slow down and savor the ‘ups’ and reflect back on how far we have come. Definitely so rewarding and love that our children see when we work hard it will eventually pay off.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
We sell all things paper. Our mission is to bring back the lost art of correspondence and inspire customers to fall in love with stationery. Whether it’s designing their custom wedding invitations, curating a gift for someone special, selecting agendas to stay organized, or just get some retail therapy and geek out on paper and pens. We really do sell anything you can think of with fun, trendy paper, and pens.
I am most proud of the connection we make with our community and customers who are traveling into town. We love hearing their stories, we love giving back to the community and doing fundraisers for the school district and we love being a part of the quite historic Granville Village.
I think what sets us apart is the experience you receive when you visit the store. You can try out the pens before you buy, you receive education on all the details that go into wedding stationery to help you stay under budget without sacrificing the design and we LOVE teaching children the importance of cursive writing. We want you to love paper as much as we do. We want you to make others feel special for receiving a handwritten letter made by you.
Can you tell us more about what you were like growing up?
Ha, I used to play ‘store’ all the time. I LOVED shadowing my father who was an entrepreneur in Columbus. I wanted to have my own business one day too. This memory says it all, I once loaded up my wagon with all my books and went door to door and sold them all. When my mother came home, she had to go back to all the neighbors and collect the books back.
- Invitation suites start at $2.50 a unit
- We sell pens from $2.99 up to $160
- You can easily get a gift for under $20 at our store
- Website: www.justwriteohio.com
- Instagram: justWRITE_OH
- Facebook: Justwrite