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Meet Alex White of Peak Human Performance

Today we’d like to introduce you to Alex White.  

Hi Alex, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have always been into athletics. I started competing at an early age and valued the lessons I learned about life through participation in sports. I started coaching and studying performance training when I was in High School and continued throughout college, but I never acknowledged it as my calling. 

I have always been fascinated by the correlation between physically challenging oneself and the associated outcomes in life. When my competitive athletic career ended due to an injury, I developed mental issues in the form of depression and anger. I learned firsthand the power and importance of conditioning the mind to change the environment. 

In 2012, after my father passed away, I experienced a wake-up call. Within a year, I quit my job and went on a pilgrimage walking over 650 miles over six weeks through France and Spain. During that time, I reflected on who I was and what I could do to help others. 

These interests and personal experiences naturally presented an opportunity. Between the intersections of my history as an athlete, my life experiences, and a passion for helping people, I found a deep calling in coaching high performers. My studies and personal journey of healing the body and mind in tandem gave me great insights. After a little less than a decade of training and life coaching, I committed myself to create a business and a facility that would reflect my ideology and beliefs. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Absolutely not! There have been plenty of bumps along the way! From learning how to market ourselves to hiring the right team members at the right times to the pains of rapid growth, the road hasn’t ever been “smooth” because it always seems like something else comes up the moment you get on the smooth road which requires your complete (and immediate) focus. 

Most recently, after feeling like we’d hit the ground running we faced considerable challenges to overcome the COVID pandemic. It posed significant challenges that we are still working through today, but in the end, everything that happened was an opportunity for improvement and growth. 

Thanks – so what else should our readers know about Peak Human Performance?
At Peak, we use our Three Pillars of Performance Method. Using this method, we look at each client’s entire picture to positively identify the most significant opportunity to positively impact the global system. We optimize what’s already working while simultaneously eliminating “energy” leaks. 

Energy leaks can show up in the athlete’s movement patterns, leading to poor mechanics and weaknesses or asymmetries and imbalances that ultimately lead to performance limitations and injury. They can also show up in the lifestyle of an entrepreneur with poor sleep quality, inflammatory eating habits, and poor breathing mechanics. 

The biggest thing that separates us from 99% of all other coaching and training programs is our attention to the client as a complete person. We don’t just want to be the spot where you drop in for a class here and there. We aren’t driven by working with thousands of clients. We want to go deep with several dozen clients and dramatically impact their bodies, minds, and lives. 

We believe there isn’t one way to train or live that is “the best,” but rather a variety of ways that will work given the unique circumstances of each client’s lifestyle, their allocated resources, adaptability, and goals. 

Intermittent fasting and Keto aren’t for everyone. High-Intensity Interval Training also isn’t for everyone, but if you don’t know the science or test for a baseline beyond weight or body fat, how can you adequately or accurately create a plan of attack? How do you know what the system will handle without acquiring a history or evaluating life stress? 

At Peak, we focus on quality human interactions and high-level coaching to help you improve your life. 

Do you have recommendations for books, apps, blogs, etc.?
I go through waves of consumption. I love listening to The Huberman Lab Podcast and “influencer” people like Rich Roll and Dr. Peter Attia. There are several books like “Becoming Supernatural” & “You Are the Placebo” by Joe Dispenza. I really love “Principles” by Ray Dalio, “The Subtle Art of Not Giving an F*#!” by Mark Manson, and “The 15 habits of Conscious Leadership” by Jim Dethmer et al. 

I believe that troughs of absorption and implementation MUST follow spikes of consumption to get the most significant benefit. This shows up in my own life through cycles of reading and listening and then long periods of reflection, observation, and habit tinkering. 


  • $249 for a 30 Day Private Training Trial Offer
  • $349 for Active Metabolic Test and Resting Metabolism Testing
  • $1997 for 60 LEAN – A 60 Day Jump Start Program
  • $2497 for 120 Day Executive Reset Program

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Erika Brooke

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