Maverick Peters shared their story and experiences with us recently and you can find our conversation below.
Good morning Maverick, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do the first 90 minutes of your day look like?
The first 90 minutes of my day have become a healthy, proactive routine. It wasn’t always like that—actually, until pretty recently, it definitely wasn’t.
About two years ago, I downloaded a habit tracker on my iPhone and started building small habits, slowly but steadily, around my mornings. Now I wake up between 6:30 and 7:30am, start my day with a tall glass of water and a cup of coffee, and make every effort not just to go to the synagogue I’m a member of, but to arrive early for morning prayers.
These 90 minutes sound simple, but they took a long time to build. And I’m genuinely proud that, more often than not, I show up as my best self.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Maverick Peters, and I’ve been in podcasting for almost seven years. It all started with my own show, Maverick Mondays, where I interviewed small-town heroes—the kind of people who stay upbeat and positive even on a gloomy Monday. The podcast was really for me: I wanted to hear the secrets to success, understand what made people tick, and learn what pushed them toward greatness.
Then a family friend reached out for help starting his own podcast. Lucky for him, I’m the type who obsessively researches every detail before diving into something new—so I already knew how to produce a podcast that wasn’t just my own. I started working on his show, and together we generated six figures in revenue in the very first year.
That’s when it clicked: not only could I earn a living offering production services, but I actually enjoyed working on other people’s podcasts far more than doing my own. My personal show eventually fell to the wayside as I took on multiple clients and created the Maverick Podcasting Network. My mentality was simple: I’ll make starting and running your podcast easy, fun, and smooth. I’ll handle all the hard parts so you can just focus on talking about what you know best. I make you look like the celebrity you already are.
Fast-forward a bit, and my business model expanded. I introduced a new service for businesses and entrepreneurs: video podcasting and branded content. It took off quickly—business owners today know how important it is not just to have an online presence, but a strong one.
More recently, after losing both my grandfathers in a relatively short period of time, a new and deeply meaningful service was born. Using all of my tools and experience in podcasting, media production, interviewing, and storytelling, I began going into people’s homes to interview their parents and grandparents. The result is what I call a Legacy Memoir.
It’s not a podcast—it’s more like a personal documentary. A recorded, thoughtful, meaningful conversation that will stand the test of time and one day be priceless.
In just six months, it has become my most popular service to date—and one of the most meaningful, not only for my clients, but for me as well.
Amazing, so let’s take a moment to go back in time. What’s a moment that really shaped how you see the world?
About two years ago, I lost both of my grandfathers just a month apart. In that short window, I realized how fragile life is and how quickly everything can change. I was very close with both of them, and I’m proud to say I had an adult relationship with each—something many people wish they could have with their grandparents.
My father’s father, Alan Peters, was a pillar of strength in our family. He showed us what it means to work hard, be honest, stay true to your word, and show up. In the 20+ years I knew him, he worked every single day well into his late 80s. Yet he also had a soft, generous side—he was the force behind every family gathering, whether it was a holiday, a birthday, or “just because.”
My mother’s father, Marc Loveman, was the embodiment of doing something purely for the love of it. He loved life itself. He loved art, literature, music, movies, games, sports, deep conversations—you name it. He was pure energy, endlessly curious and relentlessly optimistic. Even during his second battle with cancer, the one that ultimately took him, he showed unbelievable positive mental attitude.
It’s hard to point to one single moment that shaped me. Instead, it was the perspective shift that came from losing them both so close together: the realization that I am the product of two incredibly strong, passionate, loving men. Men who poured themselves into their work, their passions, and—most importantly—their families and friends.
And ironically, their passing became the catalyst for the most meaningful and popular aspect of my business. Wanting to honor what they represented, I began creating Legacy Memoirs—recorded, thoughtful, personal documentaries that preserve a person’s story for generations. It has become the work I’m most proud of.
I internalized their influence deeply after they passed, and I’m grateful every day to be their grandson. I keep a small token from each of them in my office and reflect on them daily as I work.
If you could say one kind thing to your younger self, what would it be?
If I had the opportunity to speak with my younger self, I’d remind him to stay true to who he is. I’d remind him of the incredible mental strength that comes from PMA and the Law of Attraction. I’d teach him how to build unshakable confidence.
I’d encourage him—not to search for the perfect role model, but to create one: a future version of himself made from the best qualities of all the people he currently admires.
And I’d tell him to stick it out, keep his head held high, and remember that he has so much going for him.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
Yes, the public version of me is real—just not fully disclosed. There are parts of my life I choose not to talk about publicly, especially political opinions. Ten years ago, I probably would have, but today the political landscape is so polarizing and intertwined with personal relationships that it’s simply not worth risking family, friends, or meaningful connections.
But the version of me you see is still genuinely me. I highlight the good and keep the harder things private, like most people do, but my values are the same on and off the record. I’m old-school when it comes to being authentic and genuine. I’m here, I’m present, I’m listening, and I’m trying to help.
If money weren’t important, I’d do it all for free—because at my core, I just want to be a good person and help people wherever I can.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you knew you had 10 years left, what would you stop doing immediately?
God forbid, if I knew I only had 10 years left to live, the first thing I’d prioritize family time and actively stop doing is worrying. I recently picked up Dale Carnegie’s How to Stop Worrying and Start Living, and it hit me hard. At 28, with a wife and kids, I now have real responsibilities. Before that, everything I did, I did simply because I enjoyed it.
I’m specifically talking about finances. I never chased money—and I still don’t—but the lack of money has caused me more heartache, stomachaches, and headaches than anything else. If I only had a decade left, I’d let go of all that stress. I’d focus on living in the moment, enjoying the life I have, and stop getting distracted by the things I don’t.
Contact Info:
- Website: https://www.maverickpodcasting.com
- Instagram: https://www.instagram.com/maverickvpeters/
- Linkedin: https://www.linkedin.com/in/maverickvpeters/
- Twitter: https://x.com/maverickvpeters
- Facebook: https://www.facebook.com/maverickvpeters/
- Youtube: https://www.youtube.com/@maverickvpeters
