Inspiring Conversations with Jen Zale of STUDIOZ

Today we’d like to introduce you to Jen Zale.

Hi Jen, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Back in 2018, I was teaching Zumba at a location that suddenly decided to discontinue offering classes. At the time, Zumba was still incredibly popular, and I couldn’t believe that all the members who danced with me every day would no longer have a place to come together and “dance it out.” One of my good friends, who was also a regular in my class, approached me and asked if I would be interested in opening a Zumba fitness studio together. I was ecstatic — not only did I have someone I trusted, but I also had the opportunity to take a huge leap and keep our community together while continuing to share our love of dance.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a fitness studio for almost seven years has not been a smooth ride. The fitness industry is incredibly saturated, and since we don’t have a storefront, much of our success depends on word of mouth. We keep our doors open because what we offer goes far beyond a great workout — it’s about creating a sense of belonging. Our studio provides community, connection, and a safe space where people can be vulnerable and loved for exactly who they are. Our main goal has never been about profit; it’s about purpose. If we can pay our rent and pay our instructors, then I know we’re doing something right.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At STUDIOZ, we offer the most Zumba classes in the area — including Zumba, Zumba Gold, Strong Nation, Dance Club Fitness, and Yoga. We provide flexible options such as drop-ins, monthly memberships, and punch cards, all at reasonable prices with no locked-in contracts. There’s no need to sign up ahead of time — just come right in and join the fun!

Our motto is “Fitness and Friends,” and that’s exactly what we’re all about. At STUDIOZ, everyone knows your name — not just the instructors, but the people dancing beside you. You’ll feel a true sense of belonging and love from the moment you walk through our doors. Our passionate instructors deliver incredible workouts, but what makes us special is our community. Here, you won’t just get fit — you’ll gain a family that genuinely cares about you.

What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned throughout my journey as a business owner is that people truly want you to succeed — and they will go above and beyond to support you. We survived COVID because of the incredible love and dedication of our members. People need a place that is both convenient and reliable, a space they can count on no matter what. That, to me, is the heart of this journey — to keep going for all the people who need a place like this in their lives.

Pricing:

• Drop in: $7.00
• Unlimited Monthly Membership: $45.00
• 10 Class Punch Card: $60.00
• Student Unlimited Monthly Membership: $30.00

Contact Info:

• Website: http://www.studioz.life
• Instagram: studioz.life
• Facebook: studioz