Inspiring Conversations with Cupid Hayes of Arrow Advising

Today we’d like to introduce you to Cupid Hayes.

Hi Cupid, thanks for joining us today. We’d love for you to start by introducing yourself.
I was born in Cleveland; but raised in the UK by my great-grandmother and great-great grandfather. I would return to spend summers at Geauga Lake and Cedar Point with my cousins, aunt, and grandparents. Because my grandparents owned a bar, Terrell’s Lounge, my early childhood was spent surrounded by a whole cast of characters! I realise now, as the founder of Arrow Advising, that it shaped me into the actress, casting director, and brand specialist I am today. All the comedy and drama was around me constantly. I would be the silent witness; watching people flirt, fall in love, drink their sorrows away, celebrate their successes, cheat, pool shark, listen to all the best music on the juke box, and tell amazing stories.

My dearest friend at the time was the Vietnam-vet, gin-addicted janitor, “Slim”. He carried me out of the hospital the day I was born; and always stood up for me when my cousins would try to get me in trouble. Watching how Slim was treated-in spite of how much I LOVED him! instilled in me the importance of knowing your worth, and branding as the number one weapon against adversity.

We all face challenges, but looking back would you describe it as a relatively smooth road?
No road to Hollywood is smooth! Ephesians 6:12 is the truth and no where more evident than there. I joined SAG-AFTRA during the commercial strike of 2000! I went to Hollywood from Chicago in 2002. I was a cancer survivor; a black girl that “talked funny”, too old to play in all the college-aged movies being made at the time, and too young to play “the mum”. No one knew what to do with me for years.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Arrow Advising is a bespoke brand and perception strategy firm that helps businesses, individuals, and communities bring clarity to identity and direction before decisions are made, resources are deployed, or visibility is amplified.

At Arrow Advising, the work is structured, confidential, and outcome-oriented, grounded in two proprietary frameworks developed to bring alignment between identity, message, and presence. The goal is not visibility for its own sake, but coherence, ensuring what’s being built matches what’s being seen; and scales without effort.

Known as the “Guardian Angel of Brand™”, I lead clients from commoditization to authentic connection with their clients. We’ve worked with everyone from celebrities and major brands to rebranding a neuro-divergent advocate and influencer.

Is there any advice you’d like to share with our readers who might just be starting out?
Ephesians 6:12! LOL
Know who you are or the world with dictate it to you.
Everyone has a method. Just like with acting, you craft yours.
and DRINK WATER.

Contact Info:

• Website: https://www.arrowadvising.com
• Instagram: https://www.instagram.com/arrowadvising/
• Facebook: https://www.facebook.com/ArrowAdvising/
• LinkedIn: https://www.linkedin.com/in/cupidhayes/
• Other: https://bio.site/ArrowAdvising