Today we’d like to introduce you to Jennifer Sanger.
Hi Jennifer, so excited to have you with us today. What can you tell us about your story?
I started my company as an idea while pregnant with my son, Jamison. I wanted a company that offered a different variety of children’s clothing that you typically wouldn’t see in big box retail stores. I worked my company in the beginning as a side hustle as I worked full-time in corporate America. As the years went on, I found more joy in my “side hustle” than working my 9-5 job so after speaking with my husband we decided it was time to leave the cubicle. The last day of my corporate job was the same day the governor shut down Ohio. I used the beginning of the pandemic to educate myself so I could grow my business into my main hustle and invested in a business coach and market research.
This past October, I was featured on the Drew Barrymore Show and was gifted with $20,000 from an amazing black-owned business named Grace Elayae. I am going to use that investment to further my company so that I can do the same and gift another small business in the future!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not smooth at all. Every mistake I have made, I have learned from. From which merchandise to have on my website, which pop up shops are worth me doing, from figuring out work/life balance and most recently juggling full-time entrepreneurship while being a mother. Everyday is a new learning experience and I try to talk about that in my blog on my site or on my social media so other entrepreneurs can learn from me.
Alright, so let’s switch gears a bit and talk business. What should we know?
I specialize in children’s clothing from newborn to elementary aged children. I also offer “New Bae Boxes” which is the perfect baby shower gift and custom orders for shirts & onesies. What sets me apart from others is that I am a mother who owns a children’s boutique and want to keep my children dressed like kids. I don’t want to age my children any more than they are and a lot of brands make kid’s clothing look a little too mature for my taste. I also like to highlight children that are mixed race. With my children being biracial, it is hard to find clothing that shows that they are appreciated and loved so I came up with a design called “mixed with love” and it resonated with everyone that has mixed race children.
I want your readers to know that I am a black owned and woman owned business wanting your children to look their best and keep them living their best life. I only have items that I would put on my own children.
Any advice for finding a mentor or networking in general?
I am a very extroverted person so it is not hard for me to walk into a room and talk to people. But I know not everyone is built like me so I say find someone that is where you want to be in the near future and put yourself out there. Whether its via social media direct message, email or in person. Introduce yourself, say one thing you like about them and what they do then ask to grab a coffee. But be mindful and have whatever questions you have for them ready. Some people may not reach back out but dont let that deter you. And look for as many networking events as possible and attend and take a friend with you so you aren’t sitting in the corner by yourself!
- New Bae Boxes: Start at $35.00
- Infant clothing: Start at $12.00
- Toddler clothing: Start at $15.00
- Kid clothing: Starting at $15.00
- Email: Contact@jamisonandbexley.com
- Website: https://jamisonandbexley.com/
- Instagram: https://www.instagram.com/jamisonandbexley/
- Facebook: https://www.facebook.com/JamisonandBexley
- TikTok: https://www.tiktok.com/@jamisonandbexley