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Exploring Life & Business with Anita Louise of Anita Louise Photography

Today we’d like to introduce you to Anita Louise.  

Hi Anita, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always been creative and had an artistic eye. Growing up, I loved painting and drawing. I got my first camera in middle school: The Canon Power shot– it was 2006, bright blue and 10 megapixels. Throughout high school, I took tons of pictures of my friends wherever we were, and in my senior year, I got my first DSLR camera. I knew I wanted to continue my passion for art. In college, I started my journey by majoring in architecture. During this time, I needed to take photos of sites and landscapes and learned a lot about composition and color. 

After the first year, I lost my passion for architecture and didn’t know what to do with the rest of my life, like most 19-year-olds. I decided to finish my degree in business, work at Cheesecake Factory, and would still do photo portraits on the side for extra cash. I realized that I could actually make good money from taking photos of people and decided to start bringing my camera anywhere and everywhere to practice. I posted everything I did on social media and people noticed. 

At first, I was asking my friends to take their photos but soon, I didn’t have to. Strangers were reaching out for me to take their daughter’s senior photos, family photos, and do engagement sessions and I feel like I was on a roll. I then invested in my knowledge of the wedding industry, learning from the best, and honed in on what makes my business and my relationship with my clients so special. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
The road always has potholes. 

For me, comparison on social media affected me a lot in the beginning. When you’re learning a new craft, you absorb information from everywhere you admire, taking bits and pieces from anyone you consider “a pro”. After a while, I realized that people hire me for me. Zeroing in on what makes me special and the direction that I want to go continues to be a fight. 

Learning to say “no” is another battle that I face. I am a people pleaser and I want every client to leave happy. It’s impossible to please everyone. Sometimes, you have to choose yourself and your own happiest over your work and desire to please others. 

As you know, we’re big fans of Anita Louise Photography. For our readers who might not be as familiar what can you tell them about the brand?
I mostly photograph weddings and happy couples. I also love photographing artists, brands, and people’s monumental life moments. Producing images is only half of what I do. The relationships I have with my clients are more than just transactional. I want them to leave their session with me feeling confident, beautiful, and feel like they have been heard. Every image tells a story and I want to help my clients convey their stories through visuals that we create together. 

What was your favorite childhood memory?
As a child, I would spend Tuesdays with my Grandma Louise. We called them “Super Tuesdays”. It’s not a specific memory but I loved getting so much time with my grandma to myself. It was really special. She taught a lot. She taught me how to be a good sport. My grandma loves playing games. She wouldn’t take it easy on me even as a child when we played card games. She always won. To this day–she still always wins. 

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Image Credits

Sophie Sand

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