Today we’d like to introduce you to Asiaonna Eley.
Hi Asiaonna, we’d love for you to start by introducing yourself.
My story started with curiosity and creativity. I was just a young girl experimenting with lip gloss and eyeliner in the mirror, not knowing that makeup would become something so much bigger than beauty for me. Back then, it was just fun, but over time, it became a way I connected with myself, built confidence, and eventually connected with others.
Fearless Faces Cosmetics was my first baby. I launched it because I wanted women and girls to feel beautiful and bold. It was about more than selling products. I wanted people to feel seen. But over time, I started noticing that makeup was only part of the story. I would talk to clients, friends, and even strangers who were wearing fearless faces but carrying deep emotional wounds underneath. That’s when it clicked for me, what if beauty could be a bridge to healing?
That realization birthed Fearless Faces Therapeutics. I took everything I knew about therapy, wellness, and self-worth and blended it with the empowerment I saw in makeup. I started creating safe spaces where we could talk about healing and identity while doing something as simple as applying foundation. From programs like “What’s in Your Makeup Bag” to group sessions using Acceptance and Commitment Therapy, this work became about more than faces. It became about freedom.
Now, it is my mission to help girls and women explore who they are underneath the surface, without shame, without filters, and without needing to shrink. Fearless Faces Therapeutics is where beauty and breakthrough meet, and it continues to grow from the same vision that sparked it all: helping women love themselves fearlessly.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not at all. It’s been anything but smooth. This road has been filled with bumps, detours, and moments where I questioned everything. When I started, I had the passion and the purpose, but I didn’t have all the answers, and I still don’t. There were times I poured into others when I was running on empty myself. Times when I felt overlooked, doubted, or stretched too thin.
One of the biggest challenges has been learning how to carry both my healing and my calling at the same time. As a therapist and someone who creates safe spaces for others, I had to realize that I still needed those same safe spaces for myself. I’ve had to face my own insecurities, imposter syndrome, and the pressure of doing it all “right.”
Balancing entrepreneurship, professional development, and my own personal growth hasn’t been easy, but every obstacle helps refine the vision. The struggles made the mission even more clear and every time I feel like giving up, God reminds me why I started. That’s what keeps me going.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a Therapeutic Beauty Coach, School Based Therapist, Educator, and the Founder of both Fearless Faces Therapeutics and Fearless Faces Cosmetics. My work lives at the intersection of healing and beauty, where therapy meets self expression. I specialize in helping women and girls reclaim their confidence from the inside out by using tools like Acceptance and Commitment Therapy, Solution Focused Brief Therapy, spiritual reflection, and makeup artistry. I believe that the work we do internally should align with how we show up in the world externally.
Fearless Faces Cosmetics was the start. It gave me a platform to help women feel seen and celebrated through makeup. But over time, I realized it was never just about a pretty face. Women were sitting in my chair carrying pain, pressure, and hidden parts of themselves. That is how Fearless Faces Therapeutics was born, from a deeper calling to provide spaces where those same women could heal, reflect, and grow.
What I am most proud of is that I have created something that reflects all of me,my creativity, my clinical training, my spirituality, and my lived experiences. Whether I am leading a classroom, creating content, running a support group, or speaking on stage, I want every girl and woman to know this: your healing is allowed to be beautiful. And your beauty has always been more than skin deep.
What sets my work apart is the freedom I give others to be fully themselves. We do not separate the makeup from the mindset, or the mirror from the message. We integrate it all, because that is how transformation happens. And that is what Fearless Faces is all about.
Can you tell us more about what you were like growing up?
Growing up, I was always the girl with a big heart and even bigger dreams. I felt things deeply and noticed things others often missed. I was the one who could sense when someone wasn’t okay, even when they were smiling. I loved connecting with people, listening to their stories, and making them feel safe around me even before I had the language to know that was a gift.
I’ve always had a creative side. I was drawn to colors, self-expression, and beauty from a young age. I would play in makeup, write in journals, and imagine myself speaking on stages. At the same time, I carried a lot of emotional weight and internal battles that I didn’t fully understand as a child. I struggled with confidence, body image, and feeling like I had to shrink in certain spaces.
But through it all, I was resilient. I was the encourager, even when I needed encouragement myself. I found healing in art, in makeup, in writing, in faith and eventually, in helping others do the same. So much of who I was then has shaped who I am now. That little girl who was once trying to understand her emotions grew up to help other women and girls understand their own.
Contact Info:
- Website: https://fearlessfacescosmetics.as.me
- Instagram: https://www.instagram.com/fearlessfacestherapy?igsh=MWFrZzcxYmdhZnkwMA%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/19dsyRntF7/?mibextid=wwXIfr
