Today we’d like to introduce you to Jennifer Dietrick.
Hi Jennifer, thanks for joining us today. We’d love for you to start by introducing yourself.
I grew up in the small town of Kirtland, Ohio which was a place where travel usually meant piling into the car and driving just far enough to visit family. It was a modest, insular world, and I was often made to feel that what I had should be “good enough.” I wanted something much bigger. I wanted new experiences, new people, and the chance to see the world beyond the familiar.
In 1990, I left for John Carroll University, living on campus but still close to home. Though the school was small, it felt enormous, full of new ideas, new challenges, and glimpses of the wider world I’d always imagined.
After graduation and a few post-college adventures, I started my career at a local ad agency. Not long after, that agency was purchased by a larger firm, and through ambition and determination, I found myself in New York City around 1996. It was scary, expensive, and thrilling all at once. With little support from home, I built a life from scratch working hard, learning fast, and eventually earning a window office and a little piece of real estate in Park Slope, Brooklyn by age 30.
My career also brought me unique opportunities to travel and gain experience beyond most advertising executives. I worked in Brazil on behalf of my agency and collaborated client-side during several major acquisitions, experiences that gave me a broader perspective and deepened my expertise in ways few peers had.
By 2006, I sold my slice of New York and began a new chapter getting married and moving to Connecticut. I continued working full time in agency life until just after my youngest of two fiery redheaded daughters was born in 2010, when I shifted to consulting and freelance work for more flexibility.
In 2018, life came full circle when we moved back to Ohio. Drawing on years of experience, I launched my own business, DIETRICK DIGITAL [Marketing] LTD, in 2021, bringing everything I’d learned back home, on my own terms.
My two fiery redheads, now 17 and 15, live intentionally cultured lives, travelling frequently between Kent, Ohio, and New York City, gaining experiences I never had at their age. Like I did growing up, they have big dreams — and unlike my upbringing, I wholeheartedly support and encourage them, helping them explore a wider world and the possibilities it holds.
We all face challenges, but looking back would you describe it as a relatively smooth road?
– Lack of Support from Family in what they considered my “too big” dreams and feeling I was pushing back as if what they gave me wasn’t enough
– Divorce in 2020 during Covid
We’ve been impressed with DIETRICK DIGITAL [Marketing], but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
DIETRICK DIGITAL [Marketing] proudly provides thoughtful Digital Marketing strategies and solutions that businesses need to succeed. Located in Northeast Ohio, DIETRICK DIGITAL [Marketing] enjoys helping businesses of all sizes both locally and nationally – from Thousand Oaks, California to New York, New York.
At DIETRICK DIGITAL [Marketing], the focus is on robust cost-efficient Digital Marketing strategies and solutions… from ideation to implementation. Keeping the client’s cost-per-acquisition in check, is always a priority at DIETRICK DIGITAL [Marketing]. A client’s return on investment is at the helm
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I don’t believe in luck but I do believe in positive thinking so that the universe can deliver. As Henry Ford said, “Whether you think you can, or you think you can’t–you’re right.”
Contact Info:
- Website: https://www.dietrickdigital.com
- Instagram: @dietrickdigital
- Facebook: https://www.facebook.com/
- LinkedIn: https://www.linkedin.com/in/jenniferdietrick/
