Today we’d like to introduce you to Dani Merritt.
Hi Dani, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I started EC77 with my last $200 in 2006. I started with iron-on t-shirts. After a local DJ wore the shirts, an NFL player gave us $10000. With that, we created shirts, hoodies, and sweatshirts and began selling clothing online. From there, the company took off.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Absolutely not. Very difficult. I’m a black woman in menswear. The challenges are enormous. Everything from the banks declining my loan requests with all qualifications being met to losing friends & family on the journey. It’s been anything but smooth. But it’s my dream. And I’ve seen some great things despite the hardships, and because of those, I continue on the journey.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
EC77 is a predominantly menswear brand specializing in Raw Edged & Organic Essentials. Our garments have been worn by many celebrities and professional athletes. Our storytelling through promotion is what sets us apart from the rest, along with the quality of our goods. We feature everyday people as models and often share their unique stories While promoting our apparel & accessories.
I created this brand with my last $200 while pregnant in 2006. I’ve spent every available dollar to push this company to the top. No banks, no family inheritance, just pure will. I feel that we have a brand that can stand the rest of time. That’s our goal.
Is there any advice you’d like to share with our readers who might just be starting out?
If fashion is your dream, be prepared for the hardships along the way, especially if you’re a person of color. Banks aren’t always going to approve you for those loans. Your family may not understand your dreams. Keep going. Don’t quit. What’s meant to work out will.
I wish I would have known that friends and family would desert you for changing dreams bigger than they could ever fathom. I probably would have thought about doing this a little more, but ultimately, I still would have chased my dreams. I’m glad I did.
- Website: www.EC77.co
- Instagram: @ec77.co
- Twitter: @ecsevenseven