Today we’d like to introduce you to Arielle Urich.
Hi Arielle Urich, thanks for joining us today. We’d love for you to start by introducing yourself.
Pretty in Bloom Rentals was born from a lifelong dream of working in the event and celebration space. I’ve always been drawn to creating beautiful moments, thoughtful details, and spaces that feel special and joy filled. For years, I envisioned becoming a party planner, but as a mother to an autistic child, I knew I needed a business model that offered flexibility, balance, and simplicity while still allowing creativity to flourish. I wanted something that could be impactful, elegant, and truly set up and go.
When I shared the vision with my business partner, Gina, she immediately believed in it and stepped in to help bring it to life. Gina brings a strong eye for organization, reliability, and client experience, helping ensure every setup runs smoothly and professionally. Together, we built a woman-owned, mom-owned flower wall rental company that offers high-quality faux floral backdrops designed to elevate celebrations effortlessly. Our walls are timeless, chic, and photo-ready, perfect for weddings, baby showers, birthdays, and corporate events, while allowing clients to enjoy a seamless, stress-free experience
What began as a heartfelt dream has grown into a brand rooted in beauty, community, and meaningful moments. Watching our flower walls become the backdrop for life’s most joyful celebrations is incredibly rewarding. Pretty in Bloom continues to grow with creativity, bringing elegance, ease, and a touch of magic to every event we’re honored to be part of.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Starting as entrepreneurs has come with valuable learning curves, especially balancing business ownership with full-time careers and motherhood. Building strong systems, staying organized, and maintaining flexibility have been essential as we continue to grow. Another challenge has been increasing brand awareness in a competitive event market and educating clients on the value of high-quality rental décor. Through consistency, collaboration, and intentional growth, each challenge has strengthened our partnership and sharpened our vision for Pretty in Bloom.
As you know, we’re big fans of Pretty In Bloom Rentals . For our readers who might not be as familiar what can you tell them about the brand?
Pretty in Bloom Rentals is a woman-owned flower wall rental company specializing in elegant faux floral backdrops for celebrations and events. We provide high-quality, photo-ready flower walls that instantly elevate spaces for weddings, baby showers, birthdays, corporate gatherings, and milestone moments. Our goal is to make statement décor simple, seamless, and accessible, allowing clients to enjoy beautiful visual impact without the stress of complex event styling.
What sets us apart is our intentional focus on reliability, consistency, and ease. We offer a selection of timeless flower wall designs that photograph beautifully and complement a wide range of event styles, from romantic and whimsical to modern and refined. Our streamlined process, clear communication, and professional setup ensure a smooth experience from inquiry to event day.
We are most proud of building a brand rooted in trust, thoughtful service, and genuine connection while balancing entrepreneurship and motherhood. Watching our flower walls become part of our clients’ most meaningful celebrations is incredibly rewarding. Pretty in Bloom continues to grow with purpose, creativity, and care, delivering elevated experiences that feel effortless and memorable
Contact Info:
- Website: https://www.prettyinbloomrentals.com
- Instagram: https://www.instagram.com/prettyinbloomrentals
- Facebook: https://www.facebook.com/profile.php?id=61572409274681
