

Today we’d like to introduce you to Fallon Schwab-Davis
Hi Fallon, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was a kid who had no idea what was in store in the future, but knew she wanted to pursue a future that made change in her society and her families life! And well, there was music, music that I didn’t realize had been walking by my side since i was wee little. Looking back when i played basketball in high school, carrying an old school boombox into games and practices probably should have been my sign that i was going to be a DJ haha! When I got accepted into the University of Mount Union the first thing that caught my eye was the radio station. And that’s honestly when it all started! I had my own 2 hour radio show from 6-8pm every Tuesday/Thursday. I found an appreciate for expression through sound and became ore confident with putting my voice out there. Then one day they sent me out on the field to do a live show INFRONT OF PEOPLE! That was a game changer… IT WAS AWESOME. Looking out and feeling the energy you are creating through music and your creative song choices it became my fuel almost. So then i obsessed over researching mixes and stage performance. I learned how much pro DJs could make and they looked so happy hype doing what they do and I was sold!
Fast forward 2016 I moved overseas to China for almost a year to study and take on a rare opportunity, ended up landing a nightclub job as a promoter at the most amazing place called “SPACE NIGHTCLUB”. Mind you, this nightclub held around 2,000-3,000 people a night. It truly changed my life. I had my laptop one night and the head DJ was from the UK and he asked if I dj’d and so i said yes I work with radio and make mashups and all that and so long story short he gave me a shadow spot on his set for the first hour or so and for the first time I tasted what it was like to be at the top with the bigwigs. And i knew when i got back to the states that’s what i had to do. And so, I got back and found my DJ identity as “DJKROOZE” and the journey began.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No lol, not at all. This whole journey up until right now has been a learning experience. All the way down from learning the business to learning who and who not to work with. It’s definitely had its high moments of wins and some of the most stressful challenges, mentally and physically ever. In the beginning it was hard to be taken seriously, truly. Even from family and friends. A lot of people asked when I would get a real job or when I would hang up the headphones. And honestly it was truly discouraging, but in a way it almost fueled me to prove all of the doubters wrong and hey here I am. Doin the thang!
I think the other hardest thing that was a learning lesson was working with friends and family… When the business started to take of and really get some traction, I knew I had to also take things seriously and grow as a business professional. And when it came to friends working with me or for me, it was tough having to go into business mode and hold my ground with accountability and standards. Working with friends can definitely be complicated. And well, I got distant from a handful of friends, it unfortunate but not everyone is willing to grow with you and buy in on the dream and vision. But that’s okay because it just means they are meant for a different wave. We all have our waves to surf that take us to different parts of the sand sometimes.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
DJKrooze and TheKrewWay Experience, owned and operated by DJKrooze, is dedicated to bringing an electrifying and unforgettable vibe to any event. With a passion for music and a commitment to creating a truly unique experience, we blend high-energy mixes, seamless transitions, and an unmatched party atmosphere to keep the crowd moving all night long. Whether it’s a wedding, corporate event, or club night, TheKrewWay Experience guarantees an experience that makes every moment special!
Do you have recommendations for books, apps, blogs, etc?
I watch all types of Podcasts and shows! I love “Endless Roads” its on Youtube where a bunch of girls get together from other countries to longboard around the world and just document it:) Been watching them since about 2015, gives me peace of mind and just puts me in an adventurous mood every time!
I also watch this local show called “Lucas Live” and Lucas and his co-host Danni just have a spirit and a vibe that will make you want to be the best version of yourself and inspire you to give back to your community! Check them out!
Contact Info:
- Website: https://linktr.ee/thekrewway?utm_source=linktree_profile_share<sid=8f570cad-cab1-444a-a4fd-41835be83229
- Instagram: https://www.instagram.com/djkrooze_life/
- Facebook: https://www.facebook.com/fallon.schwabdavis
- Youtube: https://www.youtube.com/@KrewWayExperience
- Other: https://tiktok.com/@krewway.experience