Meet Ciara Yarbrough of Soft Life Society

Today we’d like to introduce you to Ciara Yarbrough.

Hi Ciara, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m from Cleveland, Ohio. I’m the oldest of four, raised by a single mom, so I learned early what it means to hustle and figure things out.

In high school, I enrolled in cosmetology school. Even though the school was far and I had to take 2 different buses. I would try to strive for perfect attendance. Towards the end, I finished and won a first-place gold medal at the Ohio SkillsUSA Competition. It was proof to myself that dedication pays off and that I could compete at a high level and win. It lit an inner fire and showed me how much I loved having the freedom to be creative.

After that, I moved through a bunch of jobs that didn’t fulfill me. I’ve worked in sales, and while it wasn’t where I wanted to stay long-term, I always say it gave me real skills: I learned how to sell, how to read people, and how to build something out of nothing but a conversation. With the skills I built on in cosmetology and the sales instincts I developed after, I started to see what I actually wanted. Which was my own salon and to be my own boss, at the time.

That’s what led me to start BundleFactory, a virgin hair company, my first real leap into entrepreneurship. I started going to different business seminars and retreats to learn more. From there, I kept building, and that path eventually led me to start Soft Life Society.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Not even close! I was funding and doing everything by myself. It always felt like as soon as I fixed one thing, another problem would become the main focus. I think it was when my car got stolen while in the middle of moving storage units, that almost broke me. All of my inventory, supplies, and equipment were inside. Years of effort literally gone overnight.

Because of that, I was always looking for jobs that could pay the bills and leave me enough energy to rebuild my business. I didn’t have a roadmap. I didn’t know who to ask for help, what resources existed, or the “right” way to do things. I was just figuring it out as I went.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Soft Life Society is one of the brands I created, and it’s a blog for female entrepreneurs. It covers a bunch of topics, including business growth, marketing, mindset, and most importantly, mental health. I don’t believe you can talk about building a successful business without also taking care of the person/people building it.

Despite being a newer brand, it’s already reached over 500k women, which is something I’m super happy about. The mission is simple. To help female entrepreneurs build businesses that actually work, while still having room to enjoy their personal lives. I think a lot of business content out there glorifies hustle at any cost, and I wanted to create something different: a space where growth and peace can coexist.

I want readers to know that Soft Life Society isn’t just about pretty aesthetics. It’s about real strategy just paired with permission to slow down and create intentionally.

What was your favorite childhood memory?
I think one of my favorite childhood memories is when my cousins, sisters, and I would make our lemonade stands and sell lemonade in the summer. We would setup on the sidewalk, make cute posters and little songs to scream at all the people and cars that passed our street.

Contact Info:

• Website: https://softlifesociety.co/
• Instagram: https://www.instagram.com/ciaraa.y/
• Other: https://beacons.ai/ciarayarbrough