Meet Candace Gasper

Today we’d like to introduce you to Candace Gasper.

Hi candace, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started Digital Candy in 2019 after losing my remote job at a startup based in Charlotte, North Carolina. I didn’t want to do the whole writing a CV letter, resume refresh, etc. So I decided to just make up my own job, haha. I knew I loved being on my phone, scrolling on social, and engaging online with people. So I turned that love and passion for being online into something viable and lucrative.

I didn’t go to school for marketing or social media. In fact, my degree is in Merchandising, Apparels, and Textiles. I initially wanted to work in fashion and while I still love fashion, I found myself wanting something else. Working for myself in digital marketing has allowed me to get to know so many different people. businesses, and really get connected with my community. Helping small to medium sized businesses is something I am incredibly passionate about. There is an energy about working with other entrepreneurs that I find invigorating.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Building Digital Candy has been anything but smooth. The first year felt like a dream. There were hiccups, of course, but I took them in stride and they rolled off my back. Then 2020 came and, well, we all know what happened then. But I kept pushing and pivoting (2020’s word of the year), and I kept Digital Candy alive and thriving. Then in 2023 I had some family health issues come up, deaths, breakups, moves, and got hit by a car while walking.

I hit my thresh hold of what I could realistically handle. I stepped away from Digital Candy, keeping only 2 clients, and took a big back seat. 2024 and 2025 I really dedicated myself to volunteering, being active in my community here in Newport, Kentucky, became Crazy Fox Saloon’s 2026 Sausage Princess, and participated in Leadership Kentucky’s ELEVATE cohort in 2026.

The road has not been smooth but I’ve learned how strong, resilient, and adaptable I can be.

Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in social media marketing, content creation, and influencer marketing. Influencer marketing is my favorite because I love connecting with people who are both good at marketing and business.

We’d love to hear about any fond memories you have from when you were growing up?
My favorite childhood memory is every day when I’d come home from school my dad would make me and my brothers a crudité platter. I also had this insatiable taste for red meat so he would also cook me a steak every day after school from 6th grade until I stopped eating meat around sophomore year of high school. I loved getting to see my dad every day after school when he’d pick me up.

Pricing:

• Social Media Review: an in-depth review of 4 platforms with strategy suggestions- $2,000
• Social Media Management: Bespoke pricing packages available
• In-Depth AI Learning Sessions: $80/hr for in-depth AI learning sessions. Learn how to write prompts for copy messaging and how to write prompts to create images.
• Content Creation: Bespoke pricing available based on specific needs and projects.

Contact Info:

• Website: https://www.digitalcandyllc.com/
• Instagram: https://www.instagram.com/pugprxncess/
• LinkedIn: https://www.linkedin.com/in/candace-gasper-90151838/