Today we’d like to introduce you to Sophie Beres.
Hi Sophie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My name is Sophie – I am an NJ local sneaker artist, & creator of @brushedbysophh!
I have always had a passion for art, and used fashion as a way to express my style for years. Sneakers have always been a staple piece in my wardrobe (I’m very into “streetwear” fashion). A few summers ago, I saw this large retailer selling “Customized Sneakers” that were decked out with this unique and beautiful artwork. I decided to purchase a pair.
Upon receiving these sneakers, I was really disappointed to find that the artwork on these sneakers were just stickers. I was hoping it would be something more unique. I decided that I was going to create the pair of shoes that I wanted to see in my closet, and ultimately, in partnership with my older sister Casey, that’s how my business, BrushedbySophh, came to fruition! I like to explain our partnership like this: she works the back end, and I work the front.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The road to the success we’re on now was not a smooth journey, by any means. Joining the artwork can be a very intimating place. I was confident in my art, but when I sat back to see what these other artists were doing, it really created a deep insecurity inside. How did they get their painted lines so perfect? How am I ever going to grow an audience like they did?
And it didn’t stop at the comparisons! Every pair of sneakers, we were being challenged to learn something different. Mistakes would happen, and we would have to eat the costs and repurchase a pair of sneakers. We would open a website only to have it shut down. We had to figure out the post office system, how to better advertise our business, what to look for to boost engagement… There were a lot of moving parts that were hard to grasp.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
BrushedbySophh offers completely customizable sneakers, from the sole to the laces. Every order is hand-painted, so no two sneakers are perfectly alike – each is unique and has their own story.
We have created sneakers for countless customers, including more recognizable names like: Hollywood icon Khloe Kardashian, singer/actress JoJo Siwa, and MLB star Evan Longoria – we have an Instagram highlight showcasing others, as well.
I feel it is my mission to bring confidence and style to everyone’s closet!
What has been the most important lesson you’ve learned along your journey?
There are two keys to success in the online sphere: consistency and patience!
Social media is a very trying place, and it can be very easy to grow discouraged. You think that you are not successful because your last four videos are not reaching a large audience. But there is a method to the madness. You need to prove consistency to an audience in order to keep their attention. Think about it this way: are you going to stay interested in watching a tv show if the network is not releasing episodes every week?
Contact Info:
- Email: brushedbysophh@gmail.
com - Website: https://www.
brushedbysophh.com/ - Instagram: https://www.
instagram.com/brushedbysophh/? hl=en - Facebook: https://www.
facebook.com/BrushedbySophh/? ref=page_internal - Youtube: https://www.youtube.
com/channel/UCZE6uy79ca_ nsGjFyhqQOcA - Other: https://www.tiktok.com/
@brushedbysophh
