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Inspiring Conversations with April Hancock of JaeLuxe Shoetique

Today we’d like to introduce you to April Hancock. 

Hi April, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my business JaeLuxe Shoetique back in 2014 after finding out I was expecting and wanting to have more flexibility with the new addition to the family. Putting my daughter in daycare at 6 weeks old was not even an option for my husband, so I decided to start an e-commerce business. When I birthed Jaeliana my daughter, I birthed a business. 

I started out in my dining room packing and shipping orders; then one day we were recognized by many nationally known news outlets for having the same boots that Beyonce wore on the finale of her Formation Tour. The second year in business we added clothing and accessories, the third year we opened an amazing storefront and the rest is history! The most critical part of our success throughout this journey has been consistency and our amazing customers! 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road, but the struggle is what makes you stronger. If we had an easy journey, we wouldn’t have been prepared for the pandemic. We actually did very well during Covid which is a true testament to our hard work and resilience. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
JaeLuxe Shoetique is an amazing fashion-forward women’s shoe, clothing, and accessories retailer that specializes in offering unique finds and confidence. We’re known for the great pieces and providing our “Dolls” with an amazing shopping experience. We bring personalized service back to retail. We know most of our customers on a first-name basis, we know their sizes, we know their style so it’s easy to curate an amazing experience for them. Our retail space is super chic and cozy. Most just come in to unwind and have a great shopping experience. 

I’m most proud of the how excited our customers are to shop with us. They know they’re not only going to find a complete outfit that they love but they’re going to love the process too! We take the hassle out of shopping and make it an enjoyable experience. 

We offer great discounts, unique products with amazing quality, and hassle-free returns. 

Is there any advice you’d like to share with our readers who might just be starting out?
Stay consistent and focus on your own goals. Social media only shows you the highlights and not the struggles of entrepreneurship and give you imposture syndrome. Utilize your network and resources and celebrate the small wins! 

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