Today we’d like to introduce you to Kacey King Redmond.
Hi Kacey, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I knew I wanted to be a writer since I was 9 years old, and we made a school field trip to my small-town newspaper office. I just knew that was what I was going to do. Fast forward to the summer after my junior year in college, and I interned at that same newspaper. I graduated the Scripps School of Journalism at Ohio University with a bachelor’s degree in journalism. My first job was the assistant editor of a trade magazine based in downtown Cincinnati. I worked there for 6.5 years until the world started changing. The internet boomed onto the scene. Blogs became a thing. Everyone thought they were a writer all the sudden. And being a “professional writer” wasn’t of as much value. I made the jump into public relations for privately owned companies.
I did public relations and marketing communications starting in 2007, and it’s been the name of my game ever since. As marketing technology and trends have changed and come forth, I have learned and changed with the times and kept on the forefront of what is best for my employer and now as my own marketing agency owner…my clients.
I will have owned my company, Cincy Marketing Maven, for 5 years on July 16th. The role I held for the 3 years just prior was at a startup incubator, and I promoted the incubator and its services as well as acted as a marketing coach to the 90+ startup companies in our program. Many of the startups I worked with in a teaching capacity wanted me to take a step further and do marketing on their behalf. That crossed the line of what was allowed by the incubator. When there was a leadership change that I didn’t agree with, I decided to go ahead and make the jump to start my own business and help out those companies who had been asking for my help all along.
Now, I have expanded my target audience beyond startups to next-level companies. To small businesses that have up to 250 employees…who may even have an in-house marketing staff member but who need help with strategy or perhaps strategy and some execution. Cincy Marketing Maven offers digital marketing services, including website development, blog writing, website content creation, email marketing, organic social media content, social media ad content and management, Google Ad campaign creation and management, and website SEO.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has not been a smooth road, to say the least. I started my business in July 2019, and in early the next year Covid hit. While eventually my business DID grow during the pandemic, many small businesses I was talking to initially had put a hold on any sort of marketing during the early months because nobody really knew what was happening or when it was going to end. Also, I had to start doing a lot of online networking. I joined many online networking groups. We couldn’t go to events anymore, but I think that the fast growth of these options allowed for opportune growth of Cincy Marketing Maven because I could attend a lot more events because they were online. I also think some companies realized they needed to start doing some digital marketing because they couldn’t market the old way anymore. They couldn’t get in the Facetime they used to.
I also had to learn how to price services right, how to handle customers who don’t want to pay, how to get across the message that marketing results TAKE TIME.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are the “one-stop digital marketing shop for small business.” Our services and pricing are tailored toward the small business who typically doesn’t have an in-house marketing department but who desires to grow their business through digital marketing means. This could be through email marketing, website search engine optimization, website redesign, Google Ads, bettering a Google Business profile, creating social media video ads and managing those, creating and posting organic social media content, writing and posting blogs to help with SEO, and more.
What sets us apart is our almost 17 years of experience, our ongoing education about the newest and most current marketing trends and technology (we’re talking to you ChatGPT and other AI tech), and our willingness to work within the budget small businesses have available to get them the best results.
So maybe we end on discussing what matters most to you and why?
We care about helping small businesses grow. We went into business for this reason. We get to know our clients on a one-on-one basis. We learn about you, your family, why you started your business, what your goals are, and what’s important to YOU. You talk to the same person every time you call.
Contact Info:
- Website: www.cincymarketingmaven.com
- Instagram: @cincymarketingmaven
- Facebook: https://www.facebook.com/CincyMarketingMaven
- Linkedin: https://www.linkedin.com/in/kaceykingredmond/
- Youtube: https://www.youtube.com/channel/UCVqZIzjDQeWRGjdr8hT1oCA
