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Exploring Life & Business with Joanna Sowers of Sowers’ Sweets

Today we’d like to introduce you to Joanna Sowers. 

Hi Joanna, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
When my first child was born, I started out selling sweet breads and other misc. baked goods at a couple farmers’ markets. Eventually, I stopped selling at the farmers’ markets and went to work at a veterinary office (Marysville Animal Care Center) in Marysville. I would bake cakes for my coworkers’ birthdays and eventually, my coworkers started asking me to bake cakes for their family members’ birthdays and even one of their weddings! My business grew via word of mouth and eventually got to the point where I needed to leave my job at the veterinarian office to be able to keep up with orders. I’m in my third year of running my home bakery full time and I am so thankful it just continues to grow each year! 

We all face challenges, but looking back would you describe it as a relatively smooth road?
I absolutely love what I do, but there have definitely been some struggles along the way. I’m terrible at turning orders away when I’m already completely full, so I end up overbooking myself a lot. I get a little overwhelmed with work/life balance, especially with homeschooling my son and taking care of our new baby. It’s definitely something I need to work on or consider expanding the business in the future to accommodate the number of orders! 

We’ve been impressed with Sowers’ Sweets, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are a home bakery that specialize in cakes, cupcakes, and cookies. We bake for all occasions including weddings, birthdays, corporate events, and all other celebrations! My signature items that we’re known for include drip cakes and collaboration cakes with local macaron baker and chocolatier Mir’s Sweets and local florist Bell’s Flowers! We believe our creativity and use of quality ingredients set us apart from others. Delivery is offered to surrounding areas, and we are always open to trying new flavors and baked items not currently listed on our menu! 

Here at Sowers’ Sweets, we prioritize our customers and treat them like family. We want to give them the best experience possible! 

What matters most to you?
Customer satisfaction is most important to me. I wouldn’t be where I am today without the support of my amazing customers. I want to exceed their expectations so they continue to come back and support my business! 

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