Today we’d like to introduce you to Fatima Koroma
Hi Fatima, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
success:
Being inspired by the desire to promote wellness and beauty, with a focus on skincare. Primarily due to the fact that I have dealt with my personal struggles with acne and not understanding my own skin. I envisioned a studio that not only offered aesthetic treatments but also educated clients on the importance of consistent skincare.
Initially, I sought employment via a local spa after graduating the Aveda Institute in 2020 and continually researched the beauty and wellness industry extensively, identifying trends, individual needs, and the best practices for running my own studio one day.
After meeting with business planners to develop my business plan which outlined my spa’s concept, target market, services, and financial projections, I was guided through the grassroots startup process.
Choosing the business name of “Fresh Glow Aesthetic” resonated with me as to reflect the natural, radiant beauty I aimed to help clients achieve.
The, carefully considering then ultimately selecting a tagline, “Caring for your skin is a daily practice, not an occasional indulgence,” to convey my philosophy of consistent, thoughtful skincare.
In searching central Ohio for the perfect location for my spa, and considering factors like visibility, accessibility, and ambiance, I located my current location in west Henderson road, Upper Arlington, Ohio.
In my design of space I was certain to create it to be serene and welcoming, with a focus on an environment that promoted relaxation and rejuvenation.
On February 3rd, 2022, I was proud to open Fresh Glow Aesthetic, offering special promotions to attract my initial clientele.
Utilizing social media, local advertising, and word-of-mouth to familiarize the community about Fresh Glow Aesthetic.
Over time, I have built a loyal client base by offering personalized services, maintaining high standards, and continuously updating my offerings to include the latest trends and technologies in skincare.
In looking to the future, I plan to expand my services, added new products, product lines, and potentially adding additional locations as my brand grows.
My dream of opening Fresh Glow Aesthetic was driven by my passion for skincare and a commitment to helping others feel their best while achieving their individualized skincare goals.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Market Competition – The beauty and wellness industry is highly competitive, with many established brands and new entrants. Differentiating Fresh Glow Aesthetics from others in the market is crucial.
Client Acquisition and Retention – Attracting new clients and retaining them can be challenging, especially in a saturated market. Building a loyal customer base requires consistent quality, excellent service, and effective marketing strategies.
High Operating Costs – Operating an aesthetic spa can be expensive, with costs including rent, utilities, equipment, products, and staff salaries. Managing these costs while maintaining profitability can be a challenge.
Marketing and Branding – Building a strong brand identity and creating effective marketing campaigns requires both creativity and investment. It’s important to clearly communicate what sets Fresh Glow Aesthetics apart from competitors.
Client Expectations – Clients often have high expectations when it comes to results and service quality. Managing these expectations and ensuring customer satisfaction is key to maintaining a good reputation.
Seasonality – The beauty industry can be seasonal, with fluctuations in demand throughout the year. Managing cash flow during slower periods can be challenging.
Technological Advancement – The beauty and wellness industry is constantly evolving with new technologies and trends. Keeping up with these advancements and integrating them into my services can be a challenge.
Brand Trust and Reputation – Building and maintaining trust in the brand is essential, especially in an industry where clients are putting their appearance and well-being in my hands.
Economic Factors – Economic downturns or financial crises can impact consumer spending, particularly on luxury services like aesthetic treatments. Navigating through these periods requires careful financial planning and adaptability.
Thanks – so what else should our readers know about Fresh Glow Aesthetic ?
Dressing up for my birthday or holidays.
Do you any memories from childhood that you can share with us?
At Fresh Glow Aesthetic we don’t charge for add on. My mission is to provide clients with the highest quality spa and beauty services.
Contact Info:
- Website: https://freshglowaesthetics.com/
- Instagram: https://www.instagram.com/fresh_glow_aesthetic?igsh=MWgzcnE3enYwMmtubA%3D%3D&utm_source=qr
