Daily Inspiration: Meet Tiffany Lewis

Today we’d like to introduce you to Tiffany Lewis.

Hi Tiffany, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
My life changed forever when my daughter was born. The love I felt was intense, the gratitude I felt for her in my life was immense, and the conflict that started unraveling in my heart between work and life felt like too much to bear. Prior to this exact moment on December 14, 2016, I thought I would continue working my global marketing job with little disruption to the flow I was used to. I thought I would work 60-hour weeks, travel leisurely, and continue “climbing the corporate ladder.”

Only I saw what corporate America did to working moms. I saw those mothers shuffle into the office, sleep-deprived, with forced smiles and a longing for their children that could be felt in the stories they shared, in the moments I could tell they deeply cherished. I saw them get passed up for promotions repeatedly, even when well-deserved. I saw them opt out of evening events for sporting events. I saw them stay in positions they didn’t love for the flexibility they brought. I saw them tolerate the cattiness of other women and their whispers behind closed doors.

I had to change the narrative.

So, back to work, I reluctantly went. We were a dual-income household. I had to. The more I wanted to be with my baby, the less the paycheck meant. The more my baby got sick at daycare, the more often I quit my job in my head. So, I took a job closer to home and simultaneously started my business, “More Meaningful Marketing”. My career up until this point was pretty rooted in B2B marketing, and I missed the human connection of the B2C world.

Looking back, that was really the moment everything changed. I was wildly passionate about the idea of making a huge impact on small businesses. I was wildly hopeful that someday I would get more time with my baby, that decided to take her first steps at daycare on a hot summer afternoon. Gut-punched, torn, burning the candle at both ends and then.

FIRED. Fired from a corporate job that I thought was finally my landing place, the balance I craved while building my business, the buzz of a conference room that my psyche so needed in those early moments of motherhood that felt so isolating at times. I could dwell on the fact that I was fired by a woman with small children, I could say I wish I had adjusted better to motherhood and the juggling act it would become, but today, that would not be time well spent.

Today, I want you to know that what felt like my biggest “failure” ultimately became my biggest blessing. Today, I am sharing my story broadly and loudly in hopes that it inspires another woman to take the leap into entrepreneurship. To help her see that she can pair her passion with work and be present for those milestones that so many working moms miss. Today, I am helping new and existing businesses get to the heart of their marketing. Their why. Their story. Their impact. I am rewriting the narrative, and I am proud. Today, I am a mom of two that wears my journey like a badge of honor with success mixed in and doing it all with my children by my side. It is everything to me.

I want to inspire moms who feel like they’re more than moms. Moms who still want and need to fuel their purpose outside of motherhood. You can be a great business owner and a great mother simultaneously.

Has your journey unfolded the way you thought it would? What surprises have you encountered along the way?
I think I thought my journey would be more linear, more predictable, and more smooth than it has been, honestly. In reality, it has been more like a winding road with bumps that left me battered and bruised at times. Daycare came with a lot of sicknesses that I wasn’t prepared for. I battled postpartum depression and anxiety with both of my children. I craved socialization and demanded isolation. I persevered through the pandemic and even went back to corporate because of the debilitating effects it had on my mental health. At times, I underestimated the power of recognizing that different phases of business ownership and motherhood demand different strategies. They can change and that’s okay! What works today may not work in 3 months, 6 months, 1 year… Don’t be afraid to shake things up in a powerful way that rebalances both!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a strategic digital marketer that specializes in branding, organic and paid social media marketing, email marketing, and strategy. I am most proud of being able to live out my truth as a working mompreneur.

What was your favorite childhood memory?
One of my favorite childhood memories was when my mother was a room parent for one of my Halloween parties. It was also close to my birthday. She brought me the first cupcake at the party. My mom worked 2 and 3 jobs, so this was a special moment.

Contact Info:

• Website: moremeaningfulmarketing.com
• Instagram: https://www.instagram.com/moremeaningfulmarketing/
• Facebook: https://www.facebook.com/moremeaningfulmarketing
• Linkedin: https://www.linkedin.com/in/tiffany-lewis-strategic-digital-marketer/
• Twitter: https://twitter.com/MeaningfulMktng

Image Credits
Embrace Boudoir & Glamour
Pixel Perfect Productions
Morgan Kinzel Photography