Today we’d like to introduce you to Roxy Joy
Hi Roxy, please kick things off for us with an introduction to yourself and your story.
I’ve always had a creative spirit, with a deep love for art, music, fashion, and dance. Although my career took me into the hospitality industry, working in hotels and event planning, the pandemic reshaped my life. In 2021, I became a mom, and as I re-entered the corporate world, I quickly realized that finding time for both my family and passions was nearly impossible.
One of my biggest passions is dance, which I rediscovered after joining BurlesCLE, a modern burlesque and heels performance group. Getting back on stage after years of being away lit a fire in me that I hadn’t felt in so long. It gave me confidence, purpose, and a sense of self again after becoming a mom. But trying to balance a demanding corporate job, my dance rehearsals, and my family left me stretched thin. I was passionate about my work, but I knew something had to give.
In 2023, I made the difficult decision to leave my job in hospitality and transition to a fully remote role. This change allowed me to be present with my son and enjoy the memories we were making in our new dream home, while also pursuing the things that brought me joy, like dance and creative projects.
It was during this time that I started an Instagram page dedicated to sharing deals and products I love. What began as a fun hobby quickly expanded into UGC creation and influencer opportunities. As I explored this creative world, I launched a few TikTok channels—one focuses on my side hustle journey, giving an authentic and transparent look at what I do with UGC, Sniffspot hosting, and the Amazon Influencer program. Another page highlights my UGC work, where I share honest reviews and content that I’m passionate about.
The name Roxy Joy stemmed from my dance life, where I felt most confident and alive, and I decided to carry that over to my influencer and UGC pages for fun. This journey has allowed me to bring in extra income for my family while doing something I truly love, balancing creativity, family, and my passions.
In addition to content creation, I’ve always had a lifelong dream to be a model. I’m now actively pursuing opportunities to be cast in acting roles and modeling gigs. It would be a dream come true to be a paid model, and I’m excited to chase this goal while continuing to grow in the creative spaces I love.
Now, I’m enjoying every part of the journey—whether it’s on stage with BurlesCLE, creating content for brands I believe in, or making the most of my time with my family at home.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’d describe my journey as one of trial and error and constant learning. It hasn’t been a smooth road, as the biggest challenge has been trying to find the right fit for me on different platforms. I tend to want to try everything, but that’s not always realistic. I often dive deeply into something, only to lose interest later. So, I’ve been working on sticking with things I know I enjoy and can sustain long-term.
Finding my niche has been a key focus—deciding what truly excites me and how to align that with my goals has been tricky. But I’m embracing the process and learning as I go!
Can you tell our readers more about what you do and what you think sets you apart from others?
When I left the hotel corporate world, I knew my passion for hospitality hadn’t faded. I wanted to stay relevant in the industry, so I took on a role where I handle hotel logistics for large groups hosting events. This position allows me to keep my connection to the hotel world without physically being on property, which has been a great balance for me.
Professionally, I’m known for my outside-the-box thinking and my authenticity. I’m someone who sticks to what I’m passionate about, and that comes through in the way I approach challenges creatively and confidently. One of the things I take the most pride in is my ability to build strong, lasting relationships with my clients. I’ve always been recognized for delivering a high level of customer satisfaction, and that’s something I continue to strive for in all my work.
What sets me apart is my commitment to making sure my clients feel heard, valued, and well taken care of—whether it’s through creative solutions or simply going the extra mile to ensure their event is a success. My focus on relationship-building has always been one of my biggest impacts in my career.
How do you think about luck?
I’ve always had a funny relationship with luck. For example, I seem to find more four-leaf clovers than anyone I know—I’m not even searching for them, they just seem to find me! But I wouldn’t say I’m wildly lucky overall.
That said, I did have a stroke of luck when I applied for the Amazon Influencer program on a whim over a year ago. At the time, I didn’t know much about it, but I applied just for fun—and to my surprise, I got in. That’s definitely one instance where luck played a big role in opening up new opportunities for me.
Contact Info:
- Instagram: https://Instagram.com/roxyjoycreatives
- Other: https://TikTok.com/@roxyugc
