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Conversations with Phil Franks

Today we’d like to introduce you to Phil Franks.

Hi Phil, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
In 2017, Krista and I set out to design a life around what mattered most to us. Our time, energy, and presence with one another and our growing family. At the time, we were welcoming their first son into the world while simultaneously exiting another successful business partnership to start Owl & Key. Leaving large comfortable salaries, benefits, and equity in the millions, to pursue a new form of wealth. And further, leaving behind what we knew about ourselves, to begin living the life we desired together.

What started as a design agency has evolved over the years into a lifestyle design company, rooted in our deep self-awareness journey and proprietary lifestyle strategic planning frameworks. Today, we have had the wonderful opportunity to have guided hundreds of individuals, groups, and businesses through the transformative process of Strategic Planning for Life, introducing intention and meaning into every single one of our client’s achievements.

There are stories of helping entrepreneurs start and expand conscious businesses, corporate executives choose values-based promotions, professional athletes making the transition from sport to life, teams sparking a more connected and aware culture, and couples reaching new levels of connectivity they didn’t think was possible.  We continue our mission to spark as many “unlocks” as possible for those who desire a life more aligned with who they truly are. You can learn more about Owl & Key and us by visiting the website: www.owlandkey.co.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It’s been one of the most challenging and rewarding experiences of our lives to live and work with intention. Leaving our comfortable careers and financial stability/upside, while stepping into the realm of being first-time parents and business partners on the same day in November 2017.

On the day-to-day, releasing the expectation of time. Remembering that the answers to all of our next steps, and what’s to come, lie only in the present moment. In how we feel. This is a lesson we constantly come back to as we consciously build not only our business but also our life together.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
We’re Owl & Key. A lifestyle design company with a mission to help everyone be holistically well in their work and their life. We have the opportunity to work and partner with individuals, couples & partners, as well as corporate clients to help install well-being practices into their everyday lives.

I’m beyond proud of finding the harmony between our work and life. Too often people are swallowed up by their roles in the world. We’ve chosen and found a path that works for us, fully integrating life around the elements of our lifestyle that matter most. That would be our family, presence with our children, connected and aligned relationships, a healthy lifestyle, and meaningful work that positively impacts people. It’s possible. And we are living that truth each day!

Professionally, we’re proud to be creating meaningful products that spark transformative impacts and ripples through people’s lives. Further, partnering with companies like Mattel, who have provided a meaningful platform for more people to experience this work. It’s very rewarding to share this light, and we’re grateful to be a channel for it.

What sort of changes are you expecting over the next 5-10 years?
We’re so excited about what’s the come in the holistic wellness and lifestyle design space. For years we’ve seen folks have massive unlocks in their lives from careers to parenthood, relationships, and overall well-being.

And through our work with wonderful corporate partners like Mattel, we’re seeing profound shifts in how the overall employee experience and wellness programming are becoming a major focus for companies large and small. What used to be a secondary or tertiary focus for most businesses, will now become a non-negotiable for organizations to attract, hire, and retain top talent.

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Image Credits
https://podcasts.apple.com/us/podcast/unlocked/id1576289623

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