Today we’d like to introduce you to Lauren Hayes.
Hi Lauren, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m a social media manager, content creator, and full-time mom, balancing creativity and chaos in equal measure. I got my start in 2018 creating content for Sloane Boutique, and when the pandemic hit, I taught myself how to edit videos—which opened up a whole new creative lane for me. In 2023, I started expanding my client base, picked up Pata Roja, and the rest is history. These days, I manage Instagram accounts for several small businesses and create content for many more. My current clients include Pata Roja, Sudova, Brown Bear Bakery, Sloane Boutique, Estazzi, Eve Floral Company, and Model Group. I love bringing each brand’s personality to life through strategy, visuals, and storytelling. I’m always looking to learn new skills and dive deep into each client’s brand identity—it’s important to me that every piece of content feels authentic, aligned, and uniquely theirs.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest challenge? Balancing work and mom life—staying up late to finish edits, squeezing in content planning while my kids are playing, and editing reels on the go. I’m constantly working to stay current with trends and tools, without getting completely lost in the internet vortex. It’s not always graceful, but it’s always worth it.
Appreciate you sharing that. What else should we know about what you do?
I specialize in social media management and content creation for small businesses, with a focus on storytelling, strong visuals, and brand alignment. I’m known for really getting into a brand—creating Pinterest boards to nail the mood, selecting music that matches the vibe, and filming in a way that reflects each client’s unique identity. I take pride in using high-quality shots that feel elevated but still personal, and I’m always learning new editing techniques to keep my work fresh and dynamic. What sets me apart is how deeply I immerse myself in each brand—I don’t just post content, I help bring a whole vision to life.
How do you think about happiness?
What makes me happy is a mix of simple joys and creative wins—being with my family, feeling proud of the work I put out into the world, soaking up a sunny day, getting lost in a great concert, or finding the perfect piece while vintage shopping. Those moments fill my cup and remind me why I do what I do. It’s the balance of meaningful connections, creative expression, and little sparks of inspiration that keep me grounded and excited.
Pricing:
- Content Creation
- One Time Party Content
- Consultation
Contact Info:
- Website: https://www.socialsbylauren.com
- Instagram: https://www.instagram.com/laurenelizabethayes?igsh=MWxtbzE0MmR1OTVoOQ%3D%3D&utm_source=qr
