Today we’d like to introduce you to Johnny Waller.
Hi Johnny, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
HowBadUWantIt is more than just a company—it’s a mindset born from a personal transformation. It started in 2012 with a commitment to my lose weight. That journey sparked a passion that expanded into jiu-jitsu, real estate, personal training, and now entrepreneurship through credit repair.
Over the past decade, “HowBadUWantIt” has evolved into a brand that represents consistency, discipline, and drive. Originally launched as a way to share motivational merchandise, it now stands as a symbol for anyone striving to change their life—mentally, physically, or financially.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The real challenge with HowBadUWantIt wasn’t starting the company—it was applying that mindset to every aspect of life. From losing weight—where staying motivated was the toughest part—to starting jiu-jitsu at 30, a major challenge with no sports background. Real estate brought its own hurdles with renovations and tenants, and the credit business demanded patience and expertise, like a long-term fitness journey. Even launching merchandise during COVID was rough, relying on social media to get the word out. Through it all, the HowBadUWantIt mindset turned each struggle into a lesson in perseverance, growth, and success.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
What I do: I specialize in applying the “HowBadUWantIt” mindset to fitness, personal training, real estate, and credit repair and the most important one LIFE. My work is all about helping others achieve their goals by staying motivated and disciplined.
What I’m known for: I’m known for transforming personal challenges into success stories, whether it’s through weight loss, sports, or financial growth. I’m most proud of helping others discover their potential and pushing through obstacles.
What I’m most proud of: That I was able to come up with something that can help and motivate any and everyone.
What sets me apart: I bring a unique, personal touch to everything I do, with a focus on motivation and long-term growth. My approach is all about building consistent habits and guiding others to create real, lasting change.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
One surprising thing about me is how deeply “HowBadUWant It” has transformed my life. It’s not just a slogan or a brand—it’s the mindset that helped me become the person I am today. Without it, I’m not sure where I would be. It’s been the driving force behind my growth, and it continues to shape my path every day.
Contact Info:
- Instagram: mr._how_bad_you_want_it_bjj
- Facebook: Johnny Waller
