Today we’d like to introduce you to Jason Toth.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey into becoming a full-time photographic artist wasn’t something I planned—it was something I had to do. It started during a period of intense personal and physical hardship. I was battling chronic illness, including dysautonomia and POTS, and found myself physically limited, emotionally drained, and searching for something that could anchor me.
Art became that anchor.
What began as therapy became something people deeply connected with. My style, which I call hyper-color photography, reimagines familiar places like the Terminal Tower, Edgewater’s Weeping Willow, and Playhouse Square, transforming them into vibrant, emotionally charged works of art.
In just over two years, I’ve gone from creating artwork in my apartment to opening a full-fledged gallery and studio at 78th Street Studios in Cleveland. I’ve been featured on local news, interviewed by NPR, and exhibited across the region. My art has been collected by individuals, companies, and even design firms looking for bold, meaningful artwork to elevate their space.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road—more like a winding one with a few cliff edges.
Art seems to sell in cycles. When I released my first works for sale, I was surprised at the immediate validation I received with purchases from individual collectors to renowned organizations like the Cleveland Cavaliers along with media interest. It was a great way to hit the ground running, while knowing the road ahead would be full of twists and turns.
Living with chronic illness, specifically dysautonomia and POTS, means I often lose weeks each month to fatigue, brain fog, and physical limitations. Balancing that with running a business—managing a gallery, fulfilling orders, and creating large-scale artwork—has been an ongoing challenge.
Starting out, I also had zero background in fine art sales or gallery operations. I had to learn everything from pricing and licensing to digital marketing, SEO, and e-commerce—often the hard way. There were months when nothing sold, and I questioned everything.
But each obstacle pushed me to get more creative. I’ve automated parts of the business, leaned into storytelling through social media, and built deeper connections with collectors who truly value the art and the meaning behind it.
What I’ve learned is this: the hard parts don’t mean you’re off track. Sometimes the resistance is part of the shaping—part of what sharpens your voice and deepens your purpose.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I create photographic artwork that blends hyper-color, surrealism, and digital layering techniques to reimagine iconic Ohio landmarks and overlooked everyday spaces. My work lives at the intersection of photography and abstract digital art—transforming places like the Terminal Tower, industrial landscapes like The Flats, Progressive Field, and the Guardians of Traffic into vibrant, emotionally resonant pieces that feel both familiar and dreamlike.
I specialize in large-scale metal prints, limited editions, and immersive installations. Each piece is crafted to evoke a feeling—whether it’s nostalgia, awe, or simply seeing your city through a new lens.
What I’m most proud of isn’t just the work itself—it’s what the work does. People often tell me they feel more connected to Cleveland, or that my art helped them rediscover beauty in a place they’d taken for granted. That means everything to me.
What sets me apart is the emotional intention behind every piece. I’m not just selling art—I’m offering perspective, presence, and connection. The challenges I’ve encountered throughout my life have sharpened my sensitivity to detail, color, and the emotional textures of a moment. I think that shows in the work.
Ultimately, my art is a reflection of how I see the world—and an invitation for others to slow down, look again, and feel something deeper.
What makes you happy?
What makes me happiest is creating something that resonates—when an idea, a burst of color, or a familiar place comes together in a way that feels both honest and unexpected. It’s that moment when the art feels alive and someone sees it and says, “I feel that.”
I’m happiest when I’m in flow—experimenting with new techniques, reworking a piece until it clicks, or capturing something ordinary and turning it into something meaningful.
But more than anything, connection brings me joy. When the work sparks a real conversation, a shared laugh, or a moment of reflection—that’s when I know I’m doing what I’m meant to do.
Pricing:
- Open Edition Prints (Framed or unframed): starting at $85
- Limited Edition Metal Prints: priced between $350 – $1,800, depending on size and framing
- Large-Scale Chromolux Aluminum Prints: range from $2,000 – $15,000
- Commissions and Custom Artwork: starting at $6,500
- Corporate, Hospitality & Interior Design Packages: custom quotes available
Contact Info:
- Website: https://www.jtoth.art
- Instagram: https://www.instagram.com/jtoth_art
