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Community Highlights: Meet Erica Bock of Beetle Bailey Media

Today we’d like to introduce you to Erica Bock.

Erica Bock

Hi Erica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey began in Cincinnati, OH, where I was born and raised. My passion for storytelling led me to pursue a Bachelor of Arts in English and a Bachelor of Interdisciplinary Studies in Digital Media from the University of Cincinnati. This academic foundation sparked my interest in film and media, which I further explored through a Master of Fine Arts in Screenwriting and Playwriting from Point Park University. These academic pursuits have been instrumental in shaping my career in the film and media industry.

Today, I work as a local film producer in Cincinnati, but my projects extend nationally and internationally. My work is not just about creating films, but also about making a positive impact on the community. I also teach film and media studies at the University of Cincinnati, Ohio University, and Xavier University, sharing my passion and knowledge with the next generation. I’m completing my MBA at the University of Cincinnati to enhance my skills in business and management, with the aim of further contributing to the community.

My commitment to the community is a significant part of my life. I serve on the boards of several local nonprofit organizations, including the Cincinnati Music Hall, Women in Film Cincinnati, Ensemble Theatre Cincinnati, and the Junior League of Cincinnati. These roles have provided me with invaluable experience in community engagement, fundraising, and strategic planning, skills that I bring to my professional work.

My journey has been shaped by discipline, networking, and philanthropy. I start each day with a disciplined routine, including a morning workout at the gym. This routine is not just about physical fitness, but also about mental discipline, helping me stay focused and energized throughout the day. Volunteering and serving on nonprofit boards have allowed me to connect with diverse people and understand the stories they share. This involvement has also provided opportunities to bring together creative minds to work on film and media projects, often bridging gaps between individuals who might need to collaborate.

The professional and personal relationships I’ve built have been crucial to my growth. The support and encouragement from deep friendships have propelled me to explore new areas and take on new challenges. These relationships are not just personal, but also professional, forming the cornerstone of my success. They have helped me navigate the ever-evolving landscape of film and media, showing the importance of networking and collaboration in any field.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth road? Ha! It’s been more like an obstacle course with a few extra hurdles for good measure. But each hurdle, each long night, and each sacrifice only strengthened my resolve. Forget work-life balance; that’s a myth society likes to sell. Early in your career, if you’re balancing work and life, you’re probably not pushing hard enough. I learned that the hard way, but I also learned that I can overcome any challenge that comes my way.

Managing different types of people with various beliefs was another challenge, especially as a woman. Society often made me feel like getting married and having kids was the ultimate success for women. While that’s a beautiful path for many, it doesn’t define success. I had to navigate the sometimes uncomfortable waters of feeling less valuable for not prioritizing those things. It was a learning experience, but I’ve come to realize the importance of being confident in my choices, regardless of societal expectations.

Working in a male-dominated field has been both a blessing and a curse. On one hand, it pushed me to be visible and assert myself. On the other, I had to learn to make my voice heard and be okay with disagreement. But I’ve found strength in shared experiences, knowing that my journey is not unique. It’s a familiar story for many women in similar fields, and that shared understanding is empowering.

As you know, we’re big fans of Beetle Bailey Media. For our readers who might not be as familiar what can you tell them about the brand?
I run a media production company specializing in creating a wide range of content, including commercial work, music videos, social media content, corporate videos, documentaries, and narrative films. However, we’re not limited to just these categories. We pride ourselves on delivering some of the highest quality production work in the area, particularly regarding technical excellence. Our professionalism in the field is another hallmark of our brand.

One of the things that sets us apart is our flexibility. We understand that every client has different needs and budgets, so we provide tailored quotes to accommodate a variety of financial situations. Whether you’re looking for cost-effective solutions or high-end production quality, we’re equipped to handle it all.

What I’m most proud of is our commitment to serving a diverse range of clients. We offer them creative and technical expertise that meets their unique needs. But what truly sets us apart is our dedication to delivering exceptional work and building strong, lasting relationships with our clients. We ensure they feel valued and understood, regardless of whether they’re a small business, a large corporation, or an individual artist. We have the skills and flexibility to bring your vision to life.

What was your favorite childhood memory?
One of my favorite childhood memories takes me back to 7th grade. Our teacher asked us to draw a picture of ourselves in 15 or 20 years, depicting our future jobs and lives. The class produced the usual suspects: doctors, teachers, scientists, engineers, business people, mothers, etc. Then there was me—ever the dreamer—who confidently drew myself strutting down a red carpet at a movie premiere.

When it was my turn to present, the teacher paused and suggested, ‘Maybe next time, be a little more realistic.’ At that moment, I felt a mix of anger and determination. It was a turning point, a moment that ignited a fire within me. Only ten years later, I found myself walking on a red carpet for the first time in Columbia, South Carolina, at a film festival where a screenplay I had written was accepted. Not just there but at three Academy Award-qualifying festivals across the nation. I thought back to that 7th-grade moment and had a little internal ‘fuck you’ moment. It’s a testament to the power of determination, a reminder that we can achieve our dreams, no matter how unrealistic they may seem to others.

That memory has stayed with me, and I think about it every time I walk on a red carpet. It’s a reminder that sometimes, overconfidence and a lot of ambition can take you exactly where you want to go, even if it doesn’t seem ‘realistic’ to others. And you, my dear readers, are part of this journey. Your support and understanding make this story even more meaningful.

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