Today we’d like to introduce you to Mariella Marino-Nizami.
Hi Mariella, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I have always had a passion for beauty, as well as business. I’ve been told I was a natural-born hustler, always coming up with imaginary business plans as a child, which grew into side hustles throughout high school, which inevitably ended as soon as college was forced upon me. I always knew deep down that I never wanted to go to college, and if I did, it was to progress on to law school and be an attorney. Unfortunately, in my time, TikTok, Instagram, and YouTube were not seen as careers, and beauty school was seen as an easy way out for my family. So, I did the safe route: college. However, I was working as a freelance makeup artist and simultaneously learning permanent makeup. As the years in college progressed, the more I craved my artistic side and love for beauty. I was planning to attend law school in fall of 2020 after completing my bachelor’s with a double major in Political Science and Psychology. Once Covid hit, I had so much free time at home, and I went against all odds and fought to go with permanent makeup full time. From there, my brain expanded, I was eager to learn more and more. Within my first 2 months, I rented a small studio space, and from there, I grew with an online boutique and now a full esthetics and permanent makeup salon, boutique, and permanent makeup training academy of my own.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
When you want to be successful, nothing is ever “smooth”, but is definitely all a part of the greater good. I think hindsight 20/20 always highlights the extreme highs and the extreme lows, especially in business. Despite the medial, day-to-day obstacles that the service industry endures, the hardest part is always craving more after you crush a milestone you once prayed for as well as proving to those that this is a full fledged business, just like anything else. The permanent makeup industry is projected to reach $4.1 Billion by 2028. When I would tell people I am a permanent makeup artist, they would just brush it off as something unimportant. I always felt I was reciting the same tune to everyone when they would ask me “is that really a career?” Once I expanded and my brand grew recognition, of course people started to understand more, but not in a way that I was satisfied with. I learned to stay silent and let my success speak for itself. I am well known for looking even the hardest challenge in the eye and giving it a wink. I am grateful for every bump along the way, as it fuels me to reach even higher in a career that I absolutely love.
Appreciate you sharing that. What else should we know about what you do?
I am a permanent makeup artist with a full salon and esthetics center with a PMU training academy. I personally specialize in Microblading, nano brows, powder/hybrid brows, eyeliner, and lip blushing, as well as leading our training academy in all of these skills. I am mostly proud of the fact that I make women feel and look beautiful, as well as also training women to learn this craft, which, in turn, changes their lives. Many of my students have reached financial freedom and stepped away from corporate America, just from taking my courses and realizing that they, too, can have a successful career in an art form that they love. What sets me apart from others is that I am not just here to do a service. I am here to create a brand that can grow with a conglomerate of women who are passionate about beauty, whether it be as a client or professionally. I truly strive to make personal connections with each and every one of my clients. Additionally, my salon is the only salon in the area that offers everything under one roof.
What was your favorite childhood memory?
My favorite childhood memory would be sitting in my grandparents’ living room around the age of 8. I would flip through magazines and recreate photos that I liked in magazines and come up with my own illustrations of them. I would just let my little creative brain run wild on what I could do to create drawings and make them my reality. One day, I drew a pair of shoes and was determined to own a high-heel company. The next drawings were cafe items to which I planned a whole menu and concept of my pretend businesses. As a child, I was very creative both mentally and artistically, and I think that has played a large part into my success.
Contact Info:
- Website: www.thebeautylabusa.com and www.thebeautylab.academy
- Instagram: https://www.instagram.com/thebeautylabofficial/
- Facebook: https://www.facebook.com/profile.php?id=100083285473859
Image Credits
Team Marie Photography
