Today we’d like to introduce you to Jenny Frankart.
Hi Jenny, so excited to have you with us today. What can you tell us about your story?
In the decade prior to Frankart Film, I served as marketing director for consumer product brands in California (my home state!), with a focus on campaign development and strategy. In that time, I met and fell in love with a creative genius and Columbus native, Zach Frankart, who at the time was contracted for an independent film in California. After years of collaborating on video projects, eventually getting married, and moving to Ohio, we decided to live our dream and open a full-service video production company.
I’m now co-owner and producer of Frankart Film, overseeing our production schedule, branding, community outreach as well as client relations. We’re thriving, we love what we do, and our skills balance seamlessly. We have incredible partners, award-winning crew members and my marketing background really plays well in developing concepts with our clients.
I tend to live by Abraham Lincoln’s quote, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe,” so pre-production milestones are where I shine. I thoroughly enjoy brainstorming, talking through objectives as well as determining ways to best showcase the content we’re developing together. It really is a partnership, and video can often be a significant expense for a lot of brands. Whether it’s showcasing company culture for recruitment, a commercial production, or longer-form product demonstrations, my goal is always to make sure each client isn’t just getting a video, but a comprehensive marketing tool.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
I love being married to my business partner and collaborating with a great team because any struggles that have surfaced, we’ve tackled them together. I think my biggest challenge in running a creative business has been simply the number of hats you have to wear on any given day, and not all of them are your style of hat. Ha!
For example, even though my background and passion is marketing, I do far more accounting than I ever imagined. I think finding the right people with complementary skills and letting them do their own great work has been our saving grace. So, even while I have to wear some silly or not always my first choice of hats, I have resources and smart, talented people I respect that I can lean on in the bigger as well as the day-to-day tasks.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Being able to tell authentic stories, boost team morale, and ultimately inform through video is our greatest privilege. We’re a video production company. We’re efficient, creative yet highly organized, and simply we just care so much about telling an organization’s story (the people that make a brand). Frankly, that level of care and dedication makes us exceptional at what we do.
Our team is talented, but we’re also on time, in budget, and we make sure the story resonates. Our level of care that goes into every relationship, every project, every deliverable is unmatched. I’m certain of it.
One project in particular that we’re incredibly proud of is a procedural video we shot with a healthcare brand in 2020. Very early in the days of the pandemic, this facility had experienced an outbreak of COVID-19 cases. This facility is part of a much larger network, and telling the stories of these team members, how they responded and followed procedures in this video to contain the virus and ensure the health of their patients potentially helped to save hundreds if not thousands of other lives. Video is a great tool to respond quickly in a concise, reviewed way to any situation.
For this video in particular, which end up being shared with more than 70 facilities and thousands of employees, the team member interviews were so emotional and their experiences so heart-wrenching, even though the end result of the video was empowering. Our crew was in full PPE (personal protective equipment) and had been working a long day, but we were all in tears by the end – just hearing what these caregivers were going through in those early days of uncertainty.
They really are healthcare heroes, and I feel so personally grateful that we were able to safely support them in their work and help to tell their story. That’s the impact we strive for every single time, no matter the industry or purpose of the video.
Is there any advice you’d like to share with our readers who might just be starting out?
As a professional in any field, you need a network and support system to flourish. Find like-minded creatives and lean on each other for support. Someone else has been or is going through what you are. There’s no circumstance where you have to go through it alone.
Contact Info:
- Website: www.frankartfilm.com
- Instagram: www.instagram.com/frankartfilm/
- Facebook: www.facebook.com/frankartfilm
- Yelp: https://www.yelp.com/biz/frankart-film-columbus
- Other: https://vimeo.com/frankartfilm
Image Credits
Frankart Film
