Hidden Gems: Meet Laura Seibert of DSRT Culture

Today we’d like to introduce you to Laura Seibert.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
It all started with my Aunt Rosa in Mexico City, where I grew up. Growing up I would always be hanging out in her kitchen watching and learning. She is a baker and when I was a kid she would bake pastries and me and my cousins, as a hobby, sold what we made with our neighbors.

Thanks to word of mouth more people started asking for the pastries and just like that we started our first small business. My passion for food became serious over the years so I went to college to study Nutrition and later Gastronomy to become a Pastry Chef and Chocolatier.

For most of my career I worked at Resorts and Catering companies running the pastry department and moving around the country, but always kept the idea of having my pastry shop and settling down. Over the years I developed some intolerances and realized the few options available in the market so I decided to start my own business so more people can enjoy good quality pastries regardless of their dietary needs and that is how DSRT CULTURE came to life.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I believe that everything worth working for will come with challenges and I am not an exception. Being in a leading role in the hospitality industry as a woman is not easy. My first challenge was when I came to the US and had to switch everything from Metric and Celsius to Imperial and Fahrenheit overnight. I believe the biggest challenge was deciding to drop my career all at once (work hours in hospitality are very demanding) so I could start building my dream plan.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am a woman-owned small business. We make handcrafted, from-scratch pastries focusing on quality and details. We are a concierge bakery that offers cookies, bars, and chocolate treat with more natural ingredients, less refined sugars, and a good amount of plant-based options.

We are proud of having a “healthier” line of products that include our all-natural and plant-based energy bites and granola bars. Being a concierge bakery means we can customize our treats as they are made in small batches for each client allowing us to genuinely connect with their needs.

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I am a moderate risk taker. You need to take risks to accomplish goals but before just jumping into it I like looking at the situation from different angles and their outcomes to make what I believe will be the best plan or choice.

One of the two biggest risks I have taken is to leave my family and life in Mexico when I finished college to take an internship in the US and start a life here with my then-boyfriend and now husband. The second one was leaving the security of my job to start my business.

Contact Info:

• Website: dsrtculture.com
• Instagram: @dsrtculture
• Facebook: @dsrtculture
• Yelp: DSRT CULTURE

Image Credits
DSRT Culture