Daily Inspiration: Meet Alexandra Fox

Today we’d like to introduce you to Alexandra Fox.  

Alexandra, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hi, my name is Alex; I am a 28-year-old self-taught home baker in a small town in Northeast Ohio called Wadsworth. My passion for baking started when I was old enough to use the oven helping make Christmas cookies, apple pie, and birthday cakes with my mom. I have 10+ years experience in the cake industry. Learning new techniques, honing my skills, and perfecting recipes every step of the way. I believe in simple, fresh, and wholesome ingredients with a lot of love and little patience makes the perfect cupcake. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The road has definitely not been smooth! As I mentioned before I am self-taught so there has been a lot of bumps in the road since I started. To testing hundreds of recipes, practicing flowers for months to get them just right, to learning how to run a business. 

Appreciate you sharing that. What else should we know about what you do?
I am very different from other bakers and I am one of the few in Ohio to specialize in custom handmade gum paste cupcake toppers and hand-piped buttercream flowers. I absolutely love doing cupcake toppers because I get to make it 100% custom! They make such a great WOW factor for parties, weddings, and events. They also make an amazing keepsake so you can remember your event for years. They are made from completely edible ingredients including special edible paint, ink, and markers. I make them all by hand over several days. The average dozen takes about 36 hours to complete, not including research, sketches, drying time, and planning! I hand paint and draw all the art by studying the image and using a projector for guidelines. Some of my favorite toppers to do are F.R.I.E.N.D.S, Disney, Harry Potter, and Star Wars! 

Buttercream flowers are also some of my favorites to do because each flower is hand piped with so much detail that it gets mistaken for real flowers! They are perfect for weddings, special events, holidays, and birthdays to really make an event pop. I can do several different styles including David Austin Rose, Dahlia, Magnolia, Tulips, Hydrangeas, Allium, Daisies, Spider Mums, Cacti, and so many more. I can create just about any shade to match your theme perfectly. I also love making them into a cupcake bouquet to really showcase their beauty and make them a centerpiece for events! 

How do you define success?
As Maya Angelou once said, “Success is liking yourself, liking what you do, and liking how you do it”. 

Pricing:

• Basic dozens start at $2.50 per cupcake

Contact Info:

• Website: www.willowtreecupcakes.com
• Instagram: @willowtreecupcakes
• Facebook: www.Facebook.com/willowtreecupcakes
• Other: https://www.tiktok.com/t/ZTd7yH7Bt/

Image Credits
Alexandra Fox
Willow Tree Cupcakes