Life & Work with Giordano Poloni

Today we’d like to introduce you to Giordano Poloni.

Hi Giordano, please kick things off for us with an introduction to yourself and your story.
I was born in a little city in the North of Italy, nera Milan, I lived an average 80s youth
growing with the best of Hollywood and having fun with tons of friends.
As the most of my generation I had a very grungy(e) teens but I have to say it has
been a great time of my life.
I studied cinematography at the university, then I started working for production
companies as editor for commercials and music videos, after that I started working
as motion graphic designer to finally became what I am.
A short period of unemployment gave me time to get my hands on something I had
always had a passion for without ever practicing it, drawing.
I work as an illustrator since 2010 and it has become my only profession.
This is a shot resume of my life as asked here’s a funny step of my career.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I have to say I’ve been lucky enough, or at least I was already old enough to have the experience to manage a career like this. I’ve had artist’s block a couple of times, fortunately for a short time, but everything has worked out for the best.
Working every day keeps you mentally and artistically trained, a bit like athletes and this thing saves me.

Can you tell our readers more about what you do and what you think sets you apart from others?
I did not study at art school and I’m self taught. As said I studied cinematography at
the university, a visual art like the illustration but very different. I have to said always
take inspiration from movies frames composition, lights and other stuff and I also
really like to add some sort of pending narrative. This helped me a lot in developing
my style created around my need to tell “instant story”.
I’m grown up in a little town surrounded by lands and when I saw some pictures or
American movies of that times it reminds me in a strong way of my childhood. It’s a
sort of Marcel Proust “madeleine”. I really love those atmospheres, that’s why my
favorite painters are Edward Hopper and Dale Nichols. I really love European artists
but what really makes thrill are that kind of imaginative. When I think at some
contemporary colleagues I have to name Emiliano Ponzi and Shout that have been
truly inspiring for in early career. 70s and 80s movies are still my favorite for what
concern the esthetic.
I’m very proud when I manage to convey a certain type of emotion through a single image, a kind of narrative where you can read a story in the characters’ actions.
I think what sets me apart is my colorful imaginary with a specific set of lights.

What would you say have been one of the most important lessons you’ve learned?
Do not rush! There are lots of great artists that have reached their top very late.
Patience and perseverance are most important things.
And also, give your best when you’re young cause you won’t feel like working
when you’re old!

Contact Info:

• Website: https://www.giordanopoloni.com
• Instagram: https://www.instagram.com/giordanopoloni/