Community Highlights: Meet Brandy Kreider of Affinity Event Rentals

Today we’d like to introduce you to Brandy Kreider.

Hi Brandy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Affinity Event Rentals didn’t start as a business—it started as a feeling.

A love for celebrating people. A passion for transforming ordinary spaces into something meaningful. And a deep understanding that the moments we gather for—weddings, showers, milestones—aren’t just events… they’re memories in the making.

In the beginning, it looked simple. Helping a friend set up for a party. Stepping in to decorate when someone felt overwhelmed. Figuring things out along the way—what worked, what didn’t, and how small details could completely change the way a space felt. There was no big launch, no perfectly mapped-out plan—just a natural pull toward creating something beautiful for others.

But what stood out wasn’t just the décor. It was the relief people felt.

The exhale when someone realized they didn’t have to do it all alone. The gratitude when their vision came to life even better than they imagined. The trust they placed in knowing someone truly cared about their day.

That’s when it became something more.

Affinity Event Rentals grew from those moments—one event, one relationship, one recommendation at a time. With each new client came new challenges, bigger dreams, and the opportunity to evolve. Inventory expanded. Designs became more refined. Services grew to meet what clients were really asking for—not just rentals, but support, guidance, and a way to make the entire process easier.

Because the truth is, planning an event can feel overwhelming. There are endless decisions, moving parts, and pressure to make everything perfect. Affinity was built to take that weight off people’s shoulders.

Today, Affinity Event Rentals is more than a rental company. It’s a trusted partner in some of life’s most meaningful moments. From the first idea to the final detail, every event is approached with intention, care, and a commitment to making the experience feel seamless.

At its core, nothing has changed.

It’s still about that feeling—the moment a client walks into their event and sees everything come together. The joy, the pride, the emotion. The ability to be fully present instead of worrying about what still needs to be done.

That’s the heart behind Affinity Event Rentals.

And that’s what continues to drive it forward.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Like many small businesses, Affinity Event Rentals didn’t grow without obstacles—but some of the biggest challenges came right at the very beginning.

Not long after getting started, just as momentum was building and the excitement of new bookings was setting in, COVID hit. Events were suddenly canceled, postponed, or scaled down overnight. Weddings that had been carefully planned were put on hold. Celebrations that people had been looking forward to for months—sometimes years—were uncertain. For a business built around gathering, connection, and celebration, it felt like everything paused at once. It would have been easy to step back. To wait it out. But instead, that moment became a turning point. Affinity Event Rentals adapted. Smaller, more intimate events became the focus. Flexibility became essential—working closely with clients as plans changed again and again. It wasn’t just about providing décor anymore; it was about being a steady, understanding presence during a time when nothing felt certain.

There were challenges behind the scenes, too. Navigating unpredictable schedules, reinvesting in inventory despite uncertainty, and continuing to grow a business in a world where the industry itself had temporarily slowed. Every step forward required resilience, creativity, and a willingness to keep going even when the path wasn’t clear. But those challenges shaped what Affinity Event Rentals is today. They built a deeper level of empathy for clients. They reinforced the importance of reliability and trust. And they strengthened the commitment to making every event—no matter the size—feel special and effortless. Coming through that time didn’t just grow the business—it defined it.

Today, Affinity Event Rentals carries that resilience into every event it takes on, with a deeper appreciation for just how meaningful it is when people are able to gather, celebrate, and create memories together.

We’ve been impressed with Affinity Event Rentals, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Affinity Event Rentals is a full-service wedding and event company built around one core goal: making the entire event process easier, more beautiful, and far less overwhelming for clients.

At its heart, the business specializes in event décor, draping, balloon installations, and curated rental pieces that transform spaces into something unforgettable. But what truly defines Affinity is that it goes beyond just providing items—it provides solutions. Clients aren’t handed a list of rentals and left to figure it out; they’re guided through the process with expertise, creativity, and a genuine investment in their event.

Affinity Event Rentals has become especially known for its ability to take a vision—sometimes even a vague idea—and turn it into a fully realized, cohesive design. Whether it’s an elegant wedding, a detailed baby shower, or a large-scale event, the focus is always on creating an atmosphere that feels intentional, polished, and personal.

What sets the business apart is the level of care and involvement. There’s a strong understanding that for most clients, these are once-in-a-lifetime or deeply meaningful moments. That means every detail matters. Instead of a transactional experience, Affinity offers a partnership—someone clients can trust to handle the details, solve problems, and bring everything together seamlessly.

Brand-wise, what stands out most is the commitment to being a true “one-stop” resource. From rentals to setup, design, and coordination, the goal is to simplify what can often feel like a complicated process. That sense of convenience, paired with high-quality design, is something the brand takes great pride in.

Above all, Affinity Event Rentals wants people to know this: you don’t have to do it all yourself. The brand was built to take the stress off your shoulders so you can actually enjoy your event. Every service, every piece of inventory, and every decision is centered around creating not just a beautiful setup—but a better overall experience.

Because at the end of the day, it’s not just about how an event looks. It’s about how it feels—and making sure clients get to be fully present in the moments that matter most.

How do you think about luck?
Luck has played a role in Affinity Event Rentals, but not in the way people often assume. It hasn’t been about things “falling into place” easily—it’s been more about timing, unexpected challenges, and how we chose to respond to both.

One of the most defining moments of “bad luck” came right as the business was beginning to grow: the arrival of COVID. For a new event company built around weddings, celebrations, and gatherings, it felt like the worst possible timing. Events were canceled, everything slowed down, and the future of the industry suddenly felt uncertain.

In that moment, it would have been easy to see it only as setback after setback. But in hindsight, that period forced growth in a way nothing else could have. It pushed adaptability, creativity, and resilience to the forefront. It also shaped the foundation of the business—teaching flexibility with clients, deeper empathy for stressful planning situations, and the importance of being a calm, reliable presence when things change unexpectedly.

On the other side, there have been moments that could be called “good luck,” but they’ve often come in the form of timing and people. A referral at the right time. A client who trusted us early and helped spread the word. An opportunity that came just as we were ready to step into it. But even those moments only turned into something meaningful because there was already work, consistency, and care behind them.

If anything, the biggest realization is that luck doesn’t carry a business—how you respond to it does. The highs and lows both played a role in shaping Affinity Event Rentals, but the identity of the brand has come from showing up consistently through all of it.

Today, those experiences are part of why the business exists the way it does. They’ve created a deeper understanding of what clients go through when planning their events, and a stronger commitment to making that process easier, smoother, and more supported no matte

Contact Info:

• Website: https://affinityeventrentalsllc.com
• Instagram: @affinity.rentals
• Facebook: https://www.facebook.com/affinityeventrentalsfremont
• Other: https://www.tiktok.com/@affinityeventrentals?_r=1…