We recently had the chance to connect with Brad Eickhoff and have shared our conversation below.
Brad, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. Are you walking a path—or wandering?
Walking a path? Wandering? I’d say I’m doing something a little more… intentional with flair.
A magician never simply walks a path—he chooses it, shapes it, and occasionally makes it disappear in a puff of smoke when a better one reveals itself. My journey has always been a blend of direction and discovery: a clear destination paired with a willingness to explore the unexpected turns that make the story worth telling.
So no, I’m not wandering. I’m navigating—curiously, creatively, and with a deck of cards in my pocket—ready for whatever moment of wonder comes next.
If you’d like, I can craft a version that’s more mystical, humorous, philosophical, or promotional for your brand voice.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Brad Eickhoff, and I’m a magician and creative director who has spent my career building experiences that spark joy, curiosity, and connection. Through my entertainment brands — from immersive magic shows to whimsical winter attractions and high‑energy foam and bubble experiences — I focus on crafting moments that feel cinematic and unforgettable.
What sets my work apart is the level of intention behind every detail. I don’t just perform; I design entire worlds. I personally shape everything from the show scripts and character lore to the branding, mascots, and visual storytelling that surround each experience. Families often tell me that the magic begins before the show even starts — in the signage, the atmosphere, the anticipation — and that’s exactly the feeling I aim to create.
Right now, I’m expanding my magic offerings and developing new seasonal experiences that blend theatricality with hands‑on wonder. Whether it’s a child’s first magic show or a community’s annual winter celebration, my goal is always the same: to create a moment people will talk about long after the lights fade.
Amazing, so let’s take a moment to go back in time. What was your earliest memory of feeling powerful?
My earliest memory of feeling powerful wasn’t about strength or control — it was about wonder.
I was a kid, standing in my parents’ living room with a magic trick. I remember the moment I pulled off my first real trick — a simple trick — and my family gasped like I’d just bent the laws of physics. For a split second, the whole room felt electric. I wasn’t just a kid anymore. I was a creator of moments. A conductor of reactions. A tiny architect of astonishment.
That was the first time I realized that “power” could be gentle. It could be joyful. It could be the ability to make someone’s eyes widen and their worries fall away, even if only for a heartbeat.
And honestly, that feeling never left. It just grew into the career, the shows, the families I entertain, and the magic I get to share today.
What’s something you changed your mind about after failing hard?
The moment that changed me was brutally simple.
I was performing the needle‑through‑balloon trick — a routine I thought I had mastered. I pushed the needle in at the wrong angle, and the balloon exploded instantly. No mystery. No magic. Just a loud pop and a room full of startled faces.
That failure forced me to rethink something big:
I believed precision alone created magic.
I learned that adaptability does.
The trick didn’t fail because I lacked skill — it failed because I wasn’t ready for the unexpected. After that day, I stopped clinging to perfection and started embracing recovery, humor, and presence. The audience doesn’t remember the pop; they remember how I handled it.
That moment made me a better magician — sharper, calmer, and far more connected to the people watching.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
The public version of me is real — but it’s not the whole me.
When I’m onstage or at an event, you’re seeing the distilled version: the showman, the storyteller, the guy who can turn a room full of strangers into a room full of laughter and wonder. That’s absolutely me. It’s not an act in the sense of being fake — it’s an act in the sense of being focused. It’s the part of me that knows how to lift a moment, guide an audience, and make magic feel effortless.
But the full version of me is quieter, more reflective, more meticulous. He’s the one who obsesses over details at 2 AM, rewrites scripts, redesigns logos, rethinks show flow, and worries — not about applause, but about impact. He’s the one who still feels that kid‑like awe when a trick finally clicks after hours of practice. He’s the one who learns from balloon pops and misfires and keeps going.
So yes — the public me is real.
But the private me is the reason the public me works.
They’re both true. They’re both me. One just happens to wear a tie and hold magic props.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
One thing I understand — deeply, instinctively — that most people don’t is this:
The audience never remembers the trick.
They remember how you made them feel.
Most people think magic is about secrets, sleight‑of‑hand, gimmicks, or clever mechanics. And sure, those matter. But after thousands of shows, countless events, and more balloon pops than I care to admit, I’ve learned something far more important:
People don’t walk away talking about the method.
They talk about the moment.
The gasp.
The laughter.
The connection.
The shared surprise that makes strangers feel like a little community for a few minutes.
That’s the part most folks overlook — the emotional architecture behind the illusion. The way timing, tone, eye contact, and energy shape the experience far more than the secret ever could.
Magic isn’t about fooling people.
It’s about moving them.
And once you understand that, every trick becomes bigger than the trick itself.
Contact Info:
- Website: https://www.mymagicpro.com
- Facebook: https://www.facebook.com/mymagicpro
