Today we’d like to introduce you to Olivia Radcliffe.
Hi Olivia, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I built my business while working a full-time job from home as a single mom during the pandemic — no childcare, no extra hands, just nap times and a lot of determination. There wasn’t a lot of sleep, but there was a lot of clarity: I didn’t want to choose between being a present mom and being successful. I wanted both.
So I built my business on my kitchen table — literally, to begin with. I focused on simple, sustainable strategies instead of the “hustle harder” approach everyone was yelling about. I found ways to work with my life instead of against it, and that’s how The Bluebell Group was born.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth? Nope. Not at all. But it also wasn’t the “crying in the bathroom, coffee-fueled panic” kind of hard people expect. I actually love what I do. I love being a mom, and I genuinely love growing my business. The challenge was that I wanted to give 100% to both… at the same time. And, shocker — multitasking is a lie.
I kept running into the realization that I simply couldn’t prioritize everything equally. My son has actually always been amazing when I’m on Zoom calls — calm, curious, just happy to be near me. The real stress came from wanting to move faster than my life realistically allowed. I’d see business coaches say, “You need four uninterrupted hours a day to succeed,” while I was over here trying to squeeze in work while he was happy playing with his cars.
So the hardest part wasn’t the work itself — it was unlearning the idea that success only counts if it looks like someone else’s version of success. I had to build my business in a way that fit my life, my rhythms, and my values. And once I stopped trying to copy strategies designed for people with completely different circumstances, everything started clicking.
Thanks – so what else should our readers know about The Bluebell Group?
The Bluebell Group is where business strategy meets real-life motherhood. I work with moms entrepreneurs who feel overwhelmed, stretched thin, or stuck doing “all the things” without seeing the results they want. I help them create simple, sustainable systems that bring in consistent clients and income in the pockets of time they actually have.
I built my business while working a full-time job and raising my son on my own during the pandemic. Eventually, I was able to leave my job — and today, I homeschool my son while running my business on my own schedule. Since then, life has grown in the most beautiful way. I’m now married to an incredible husband, Mike, and I have an equally amazing bonus son — so our home is full, loud, loving, and always moving.
That lived experience is what shaped everything I teach: business should support your real life, not the other way around. I’m known for my grounded, life-first approach — no burnout, no “just hustle harder” advice, no forcing yourself into someone else’s strategy. I help moms build businesses that align with their energy, their values, and their family rhythm. Because success doesn’t have to look like long workdays and constant pressure. It can look like homeschool mornings, baseball practice, nature walks, and purposeful work that fits around what matters most.
One thing I’m especially proud of is my best-selling book, Hold My Juice Box, which is really a love letter to moms building dreams while raising tiny humans. And my signature program, Wild + Free™, helps moms go from overwhelm and inconsistency to clarity, confidence, and consistent clients — without needing endless hours of work time to get there.
At the heart of my brand is a simple belief:
You don’t have to choose between being a good mom and being successful. You get to have both — and your business can be built to protect that freedom.
If we knew you growing up, how would we have described you?
Growing up, I was very good at school, so everyone was always surprised to learn I didn’t actually like it. Straight A’s came naturally, mostly because my brain likes patterns and problem-solving. My kindergarten teacher told my mom I was going to be a CEO one day — which is funny in hindsight, because I didn’t even know that was a job you could decide to be.
I started my first business around age eight — a lawn care service with hand-drawn flyers and an invoice notepad that I took very seriously. I was also the oldest of three, which meant I regularly gathered my siblings for “summer homeschool” because apparently I thought worksheets were a love language. (They did not agree.)
I was (and still am) a full-on nerd. I loved reading, playing piano and violin, learning about plants and horticulture, and getting lost in worlds like Lord of the Rings and Harry Potter. Comic books, stories, music — anything that opened a doorway into another world, I was in.
I was also masking neurodivergence without having a name for it. I blended in well, did what was expected, and played the part. I didn’t realize until much later that I had a mask…and could take it off.
So in a lot of ways, I’m still that kid: curious, imaginative, deeply thoughtful, and always building something. I just get to build things now in a life that fits who I am, instead of one that asks me to hide parts of myself.
Contact Info:
- Website: https://www.thebluebellgroup.com
- Instagram: https://www.instagram.com/thebluebellgroup
- LinkedIn: https://www.linkedin.com/in/momboss-olivia-radcliffe/
- Other: https://marketinglikeamother.substack.com/
