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Story & Lesson Highlights with Nicole Jeffries of Batavia

We’re looking forward to introducing you to Nicole Jeffries. Check out our conversation below.

Nicole, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think is misunderstood about your business? 
When I tell people I’m a hypnotherapist, I usually get one of two reactions. Either their eyes light up like they’ve just discovered I have secret superpowers, or they look at me like I might snap my fingers and make them quack like a duck. (Spoiler: no farm animals are involved.)

The biggest myth is that hypnosis is mind control. If that were true, trust me, I’d already have hypnotized my kids into doing the dishes without being asked. What I actually do is closer to mind management. Think of it this way: your mind is the driver, your body is the car, and I’m like the GPS. I don’t take the wheel—I just help you update your internal map so you can actually get where you want to go, without constantly hitting the same potholes.

Before we start, I spend time learning how you operate—your thought patterns, the words you use, even the little micro-expressions and body language you don’t realize you’re showing. That gives me the clues I need to help you build new mental routes using something fancy-sounding called neuroplasticity—basically, your brain’s ability to rewire itself.

And here’s the kicker: you’re always in control. If you need to hit the brakes, you can. If we need to reroute, we reroute. My job is just to help you get unstuck, navigate around the roadblocks, and enjoy the ride.

So is hypnosis mind control? Sure—if you mean helping you finally be the one in charge of your own mind.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Nicole Jeffries, the founder of Hypnotic Wellness Methods, where I help people rewire their minds, release old patterns, and step into lives they actually want to live. What makes my work unique is that it’s both deeply personal and highly creative—I take the science of the subconscious and blend it with imagination, storytelling, and a little bit of artistry to help people make lasting change.

Before I became a hypnotherapist, I was a performing arts kid—so creativity has always been in my DNA. These days, I use that same creativity not on a stage, but in helping clients design new “mental scripts” for their lives. My sessions aren’t cookie-cutter; I tailor everything to the individual, so no two journeys are ever the same.

Outside of my work, I’m a wife, a mom of three amazing kids, and I share my home (and most of my couch space) with three dogs. My family is my biggest passion, and when I’m not working with clients, you can usually find me hiking a trail somewhere, soaking up fresh air and inspiration from nature.

Right now, I’m especially excited about the group programs I run in my membership community, Mind Over Matters, where people from all walks of life come together to explore topics like resilience, self-love, and creating new habits. It’s where the science of the mind meets the heart of community—and it’s one of my favorite things I get to do.

At the end of the day, my story is about blending purpose with passion: taking my love of creativity, my drive to help people, and my belief in the mind’s ability to transform, and turning it into a life’s work that helps others find their own breakthroughs.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who were you before the world told you who you had to be?
Before the world told me who to be, I was the quiet listener and the dreamer. Even as a child, people seemed to feel safe opening up to me. I could pick up on the things they didn’t say out loud—the shift in their tone, the glance they tried to hide, the energy they carried with them. I didn’t always have words for it, but I could feel it. Empathy and intuition were simply part of me, and I’ve come to see them as a kind of superpower.

At the same time, I was a performer at heart. I loved to sing, dance, and create—my imagination was always building new stories and possibilities. That creative spark gave me the freedom to see the world not just as it was, but as it could be.

Looking back, those two pieces—empathy and creativity—are exactly what shape my work today. I didn’t invent hypnotherapy, but I made it mine. I use creativity to help people rewrite the “scripts” of their own lives, and empathy to help them feel seen, safe, and understood along the way. And the best part? The superpowers I leaned on as a child are ones we all have—I simply get the joy of helping people discover and activate theirs.

What have been the defining wounds of your life—and how have you healed them?
Some of my earliest wounds came in childhood, when I was diagnosed with juvenile arthritis. I spent weeks in hospitals being poked, prodded, and experimented on, and as a shy only child, that was isolating. Later, doctors told me I “should have been crippled,” but because no one told me that as a child, my mind never accepted that story. I went into remission and went on to sing, dance, and perform—living proof of the power of suggestion and the mind’s ability to heal. That wound became one of my greatest teachers.

Another defining wound came in my teenage years, when I found myself in an abusive relationship and eventually stalked after leaving it. I had to leave behind my beloved performing arts school, my childhood home, and the version of myself I thought I was. What freed me wasn’t anger or force—it was compassion. My stepdad, a Vietnam veteran, and a sweet man chose kindness when confronting the boy who had terrorized me, and that single act broke the cycle. That moment showed me the quiet strength of empathy and planted a seed that still guides my work today.

And of course, I carried wounds of limiting beliefs—believing I wasn’t enough, or that I had to choose between family, creativity, and helping others. Healing came when I realized I could create a career that honored all of those values. I wrote it down, envisioned it, and built the life I live now.

The way I’ve healed each wound is through the same forces I now bring to my clients: compassion, creativity, and the belief in the mind’s ability to transform. Those wounds shaped me, but they also gave me the tools—and the purpose—to help others heal theirs.

Sure, so let’s go deeper into your values and how you think. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to the belief that people can heal, change, and transform at any point in their lives—no matter how long it takes. I’ve lived it myself, and I’ve witnessed it in countless clients. The mind has an incredible ability to rewire itself, and I will never stop helping people discover that power within them. Whether it takes a single breakthrough or years of layered healing, I’m committed to walking alongside people until they see what I already know—that freedom and peace are possible.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Are you doing what you were born to do—or what you were told to do?
I’m doing what I was born to do. For most of my life, people have come to me naturally, sharing their struggles as if I had a sign on my forehead that said “safe space.” I’ve always been deeply empathetic and intuitive, and pairing that with creativity became the foundation of my work. No one handed me this career—I created it and am grateful to have been awarded many rewards as a hypnotherapist. I wasn’t told to do this. I was born for it, and I made it my own.

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