Today we’d like to introduce you to Bozana Anicic.
Hi Bozana, please kick things off for us with an introduction to yourself and your story.
Cleopatra’s Beauty Line began as a passion project back in 2017, sparked by my deep love for nature and a desire to create something truly pure and effective for the skin. My first product was a natural donkey milk soap bar, which took years of research and development to perfect. I was determined to formulate without synthetic ingredients, and I learned quickly that creating natural skincare products isn’t always easy—it requires patience, persistence, and a whole lot of trial and error. But I stuck with it, learning everything I could and refining each formula until it met my standards.
From that single soap bar, Cleopatra’s Beauty Line grew slowly but steadily. I later developed a face cream, body lotion, and other natural soaps, including a Three Milk Trio made with goat, sheep, and donkey milk. Every ingredient in my products is carefully chosen for its skin-loving properties. I’m proud to say that I’ve done all the research, formulation, and product development myself. I’ve always self-funded my business, and while growth was slow especially while raising a family—it was steady and deeply meaningful.
EcoPure Essentials came a few years later when I saw a serious gap in the market for truly natural, zero-waste hand soap. Refill products still use synthetic surfactants and plastic packaging. I wanted to create something different genuinely plant-based, biodegradable, and environmentally responsible. That’s how the EcoPure hand soap concentrate refills were born. They’re made using the traditional lye method with plant oils like coconut, sunflower, and castor oil. No dyes, no plastic, no gimmicks—just safe, effective soap that respects your skin and the planet.
My journey has never been easy. There were times I had no extra money, no support, and no one cheering me on but I never gave up. My dedication to purity, quality, and honesty in my products kept me going. And even now, as the business continues to grow, my children have always come first. Being a mother will always be my most important role, and I’m proud to show my kids that with hard work, integrity, and love for what you do, you can build something meaningful.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not—it’s been anything but smooth. There were many moments when I was in my basement in tears, feeling invisible and defeated. No one knew how hard I was working behind the scenes to create something honest, pure, and meaningful—and yet it felt like no one was noticing. I was pouring my heart into products made with truth and integrity, and still, the recognition just wasn’t there. That kind of discouragement is hard to put into words.
Another major struggle has been the cost of everything. I’ve always wanted to offer truly natural, healthy skincare at a price people could afford. But the reality is that everyone along the way—suppliers, platforms, marketing tools—takes a cut. It’s frustrating, because my goal has never been about profit, but about helping people and offering beauty in its most natural form. I wanted to give more and charge less, but the cost of doing business can make that really difficult.
Still, through all the struggles, I’ve stayed committed to what I believe in. That’s what keeps me going—even when the road has felt long, lonely, and uphill.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Cleopatra’s Beauty Line, I specialize in creating truly natural skincare products made by hand with purposeful, high-quality ingredients. I’m best known for incorporating donkey milk into my formulations—something that sets my brand apart from most in the natural beauty space. Donkey milk is incredibly nourishing for the skin, and I was one of the first in my area to introduce it in a handcrafted, all-natural soap bar. That unique ingredient is at the heart of many of my Cleopatra’s products, including face creams, lotions, and specialty soaps like my Three Milk Trio made with donkey, goat, and sheep milk.
In addition to Cleopatra’s Beauty Line, I developed **EcoPure Essentials**, a collection of hand soap refills that are completely synthetic-free, detergent-free, and plastic-free. I’m extremely proud of this line because it reflects everything I stand for—clean, sustainable, truly natural products that are safe for people and the planet. There’s nothing else quite like it on the market. Most so-called “eco” refills still contain synthetic surfactants or come in plastic packaging. EcoPure is made using real plant oils and the traditional lye method—no gimmicks, no greenwashing.
What truly sets my brand apart is my commitment to purity and honesty. Every product I sell is made by me, in small batches, with ingredients you can recognize and trust. I don’t cut corners, and I don’t chase trends—I focus on what works and what honors both the skin and the earth.
I’m most proud that my products represent a return to what Mother Nature intended: clean, powerful, natural ingredients that nourish the skin without harm. Whether it’s a face cream, soap bar, or hand soap refill, everything I make is rooted in integrity, care, and respect for the people who use it and the environment we all share.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
There are many ways to support what I do—whether it’s through purchasing products, sharing my brand with others, or simply following along on social media. Every bit of support, no matter how small, helps me continue creating clean, honest, and nature-based skincare.
If you’re someone who shares a passion for natural living, eco-consciousness, or wellness, I’m always open to collaborations—especially with like-minded creators, writers, boutique shops, or anyone who believes in the importance of sustainable and transparent beauty.
I’m a small, self-funded business, so word of mouth goes a long way. Supporting me means supporting a brand built on integrity, hard work, and love for both people and the planet. You can find my products on my website CleopatrasBeautyLine.com, Etsy, and Amazon. I also welcome wholesale inquiries and am happy to work with shops that want to carry unique, handcrafted natural products with a meaningful story behind them.
If you’d like to connect, collaborate, or just reach out—I’d love to hear from you!
Pricing:
- Handcrafted Soap Bars (5 oz): $8 – $11
- EcoPure Hand Soap Refills: $16 for 6 refills makes up to 48 oz
- Subscribe & Save: Discounts available on refills for subscribers
- All natural face cream $30 – oil control, shrink pores and minimize fine lines
- Hand and Body Cream $18
Contact Info:
- Website: https://www.CleopatrasBeautyLine.com
- Instagram: https://www.instagram.com/cleopatrasbeautyline
- Facebook: https://www.facebook.com/cleopatrasbeautyline
- Youtube: https://youtube.com/@cleopatrasbeautyline
- Other: https://www.tiktok.com/@cleopatrasbeautyline
