Exploring Life & Business with Authisa Aston of Sapphire & Blue Sweets

Today we’d like to introduce you to Authisa Aston.

Hi Authisa, we’d love for you to start by introducing yourself.
The journey for Sapphire & Blue Sweets started during the pandemic. I have always had a passion for entertaining and pulling things together. And gift-giving is a real thing for me. Who does not enjoy a good edible gift?

While many of us were homebound, I began trying new things in the kitchen. I initially started with dipped treats, from pretzels to Oreos to Rice Krispies treats. However, when I received comments and responses from a candy apple order, I believed God was up to something and believed this could actually be a business.

However, it grew from just dipped treats to cupcakes, cakes, and pound cakes. I grew up with a grandmother who was known for her pound cakes, and everyone loved them. Little did I know, I would also bake delicious pound cakes. We have so many gifts and talents locked up inside of us that I do not initially say no to something I have not tried or perfected yet. I enjoy a good challenge. I believe it helps draw out what is inside of me as I depend on God as my help.

I love what I do. You can help brighten someone’s day just by offering them a piece of cake baked with love and prayer.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey has been one of growth, stretching, and learning. In any business, it is essential to continually refine your skills. I had to learn how to present my offerings and beliefs to the right audience. And not being afraid to talk about my business. What worked in one season may not necessarily be effective in the current one.

Another important lesson I’ve learned along the way is the importance of consistency. I came to realize that I need to keep showing up, whether business is thriving or slowing down. When things are going well, I must continue to engage, and when business slows, I still need to be present.

As you know, we’re big fans of Sapphire & Blue Sweets. For our readers who might not be as familiar what can you tell them about the brand?
Sapphire & Blue Sweets is a bakery. We believe in creating memories, one sweet at a time. We offer you the best of what we do.
We specialize in cakes, pound cakes, and dipped treats. However, we also offer specialty popcorn and dessert breads like banana bread and cinnamon rolls. If you grew up with someone who made pound cakes for Sunday family dinners, church functions, or to give to neighbors, our pound cakes bring back those memories. The nostalgic memories of time spent with family and friends.

What sets us apart from other bakers is we bake from the heart. Every dessert we make for is prayed over. The foundation of our bakery is prayer. I believe when I invite God into my work, it because easier, the creativity flows and the taste is better!

What make me most grateful for with Sapphire & Blue Sweets Bakery is our ablility to connect with our customer. The support we receive. How our customers continue to come back says a lot and I am grateful. A lot of our business comes from repeat customers and referrals.

Our brand is more than just about flour and sugar. It is about creating memories. It is about connceting with family. It is about enjoying life’s little pleasures. How a slice of cake is an introduction to a meaningful conversation. Our desserts help add that special touch to your special event.

We offer a variety of services from birthday cakes, company employee appreciations, wedding recepetions to everything in between. If you are looking for something sweet to round off your dinner table, We offer a variety of pound cakes from traditional like Vanilla, Lemon or Cream Cheese to something a little more savory like our Coconut, Key Lime, Sweet Potato or Peach Cobbler, we have that available too.

Sapphire & Blue Sweets also partners with local caterers and event planners to help bring their vision to life.

What would you say have been one of the most important lessons you’ve learned?
One of the most important lessons I have learned on this journey is that not everyone is your customer. It’s important to be okay with walking away from opportunities that could compromise your values for a quick profit. If God has given me the idea and the vision, He will also provide the resources to support it. I must trust the process and understand that everything I need will come in due time. When you find joy in creating, it shows in the quality of your work.

The second lesson I’ve learned is the importance of being prepared. I needed to learn how to prepare for what I have prayed for and to be ready for new opportunities. Do I have all the necessary tools, support if needed, and the time required to complete the task? Being prepared helps eliminate confusion, rushing, and disorganization. By being more organized and ready, I can work more efficiently.

Contact Info:

• Website: https://sapphirebluesweets.square.site
• Instagram: https://www.instagram.com/sapphirebluesweets
• Facebook: https://www.facebook.com/sapphirebluesweets