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Hidden Gems: Meet Aaron George of SupplyNow

Today we’d like to introduce you to Aaron George. 

Hi Aaron, thanks for joining us today. We’d love for you to start by introducing yourself.
Growing up with a family of small businesses & restaurant owners gave me a deep sense of respect for entrepreneurship and the restaurant industry from a very young age. I first came to the US in 2015 to study Civil Engineering and Business Management from Case Western Reserve University (CWRU) in Cleveland, Ohio. I previously founded PastryNow Limited, a digital, late-night delivery platform that connected local bakeries & home bakers to college students, which launched in CWRU (and later expanded into Cleveland State University). 

In 2021, I founded SupplyNow to provide digital purchasing solutions that can restaurants save time and money. Our flagship service, Crisis Management, helps restaurants when their vendor has shorted them or due to unexpected waste/demand and are too short-staffed to send out to find the best-priced option, shop, and deliver. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
In early 2020, when college campuses shut down overnight, we had to close down shop. I noticed restaurants were amongst the hardest hit during the pandemic and was determined to find ways to help. I interviewed several owners & chefs and found that there were only a few solutions out there that actually helped restaurants get a sense of control on their purchasing costs or with their crisis management. 

Thanks – so what else should our readers know about SupplyNow Inc?
SupplyNow provides digital purchasing solutions that can restaurants save time and money. Our flagship service, Crisis Management, helps restaurants when their vendor has shorted them or due to unexpected waste/demand and are too short-staffed to send out to find the best-priced option, shop, and deliver. We also provide general purchasing solutions such as affordable restaurant depot/cash and carry routes, opportunity buys, and pricing discovery/transparency solutions. 

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