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Hidden Gems: Meet Stevi Carr of WISe Wellness Guild + WellNXT

Today we’d like to introduce you to Stevi Carr.

Hi Stevi, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My career has never followed a straight line—it has been shaped by a deep curiosity about people, leadership, and what truly helps individuals and organizations thrive.

I began my career in Fortune 500 brand management and marketing, with leadership roles at Procter & Gamble, Newell Rubbermaid, UC Health, and other organizations where I learned how to build trusted brands, lead through change, and connect strategy to measurable business outcomes. While I loved the work, I increasingly found myself drawn to a bigger question: *What if we designed organizations that helped people flourish—not just perform?*

That question became the foundation for everything I’ve built since.

In 2019, I founded WISe Wellness Guild, a strategic brand and marketing consultancy focused exclusively on the health and wellness industry. We help healthcare systems, wellness companies, startups, and consumer brands clarify their positioning, tell compelling stories, and create meaningful growth. Today, we’ve partnered with organizations ranging from national health systems and Fortune 500 companies to emerging wellness innovators, all with the goal of making wellness more accessible, trusted, and impactful.

As my work evolved, executives began asking for more than brand strategy—they wanted leadership strategy. That led me to launch Stevi Carr Executive Coaching, where I coach physician leaders, healthcare executives, founders, and high-performing professionals through organizational transformation, leadership development, and sustainable performance. My coaching blends evidence-based leadership practices with a whole-person approach, helping leaders achieve exceptional results without sacrificing their wellbeing.

Most recently, I co-founded WellNXT, a wellness platform and festival series designed to reimagine how people experience health. Through immersive events, expert-led education, community partnerships, and brand experiences, we’re bringing together healthcare, fitness, nutrition, recovery, mental health, and technology in ways that inspire people to take ownership of their wellbeing. Alongside my co-founder Mike Millay, our vision extends far beyond events—we’re building a national ecosystem that connects consumers, employers, providers, and wellness brands around one shared mission: creating healthier communities.

Looking back, every chapter of my career has built toward the same purpose. Whether I’m helping a CEO define a brand strategy, coaching a physician leader through organizational change, or producing a large-scale wellness experience, my work centers on one belief: when we invest in healthier people, we build healthier organizations, stronger communities, and ultimately a better future.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road—but I wouldn’t change it.

Building businesses across healthcare, wellness, and leadership means operating in industries that are constantly evolving. Healthcare policy shifts, changing consumer expectations, economic cycles, emerging technologies, and evolving regulations all influence how organizations grow. I’ve learned that successful businesses aren’t built by waiting for certainty—they’re built by staying agile, anticipating change, and continually creating value.

Like every entrepreneur, I’ve also faced challenges that shaped both me and the companies I’ve built—from a personal health scare that reinforced my commitment to wellbeing, to navigating major life transitions while growing businesses as a single parent. Those experiences strengthened my resilience, sharpened my perspective, and made me a more empathetic leader and coach.

Perhaps the biggest lesson has been understanding the difference between agility and instability. Agility means being willing to evolve your strategy as the market changes. Stability comes from having a clear mission and values that don’t change. When your purpose is clear, you can navigate uncertainty with confidence.

Today, I view resilience as more than a personal characteristic—it’s a strategic advantage. It’s the mindset I bring to every engagement, whether I’m helping a healthcare system navigate transformation, coaching an executive through change, or building the next chapter of WellNXT. In business and in life, change is inevitable. The organizations and leaders that thrive are the ones willing to adapt while staying grounded in who they are and why they exist.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At the center of my work is a simple belief: wellbeing is one of the greatest opportunities to improve business performance, healthcare outcomes, and quality of life. That’s why I’ve built three businesses that work together to help leaders, organizations, and communities thrive.

WISe Wellness Guild is a strategic wellness branding, marketing, and business growth consultancy that helps healthcare organizations, wellness companies, consumer brands, and startups accelerate growth. We specialize in brand strategy, go-to-market planning, marketing strategy, executive thought leadership, customer experience, strategic partnerships, and business development. Whether launching a new wellness product, repositioning an established healthcare organization, or building a category-defining brand, we help clients create strategies that drive awareness, trust, engagement, and revenue.

Stevi Carr Executive Coaching partners with executives, physician leaders, founders, and high-performing professionals who are leading through growth, change, or organizational transformation. Through executive coaching, leadership development, strategic facilitation, and organizational consulting, I help leaders strengthen executive presence, build high-performing teams, improve communication, and navigate complexity with greater clarity and confidence. My work is grounded in evidence-based leadership science and designed to create lasting individual and organizational impact.

WellNXT is a national wellness platform connecting consumers with trusted wellness brands, healthcare experts, employers, and innovative experiences. Through immersive wellness festivals, corporate wellness programming, strategic partnerships, and curated content, we’re making health more engaging, accessible, and actionable. Our vision is to build one of the country’s most trusted ecosystems for preventive health, workplace wellbeing, and community wellness.

What connects all three businesses is a unique ability to bridge strategy and execution. We don’t simply create plans—we build brands, develop leaders, foster partnerships, and create experiences that inspire action. Having worked across Fortune 500 companies, healthcare systems, entrepreneurial ventures, and national wellness initiatives, I bring a cross-industry perspective that helps clients see opportunities others often miss.

What I’m most proud of is helping shape the future of wellness—not just as an industry, but as a business strategy and a community movement. Whether we’re advising a healthcare executive, helping a wellness company scale, or creating experiences that bring thousands of people together, our work is driven by one goal: helping people and organizations become healthier, stronger, and more resilient.

For readers looking to grow a healthcare or wellness brand, elevate their leadership, or build a healthier workplace or community, we’d love to be part of that journey.

How do you define success?
Success, to me, is creating lasting impact while living in alignment with my values.

Early in my career, success meant titles, promotions, and business results. Today, it’s measured by something much more meaningful: helping leaders become more effective, helping organizations create healthier cultures, and helping people live healthier, more fulfilling lives.

If I’ve helped a healthcare organization better serve its community, empowered a founder to grow with confidence, inspired someone to take ownership of their wellbeing, or built something that outlasts me, that’s success.

I also believe success isn’t about choosing between ambition and wellbeing. The greatest achievement is building a life where your work has purpose, your relationships have depth, and your impact extends beyond your own accomplishments.

That’s the legacy I’m striving to build—healthier leaders, stronger organizations, and communities that thrive because people do.

Pricing:

  • WISe Wellness Guild: Strategic consulting, brand strategy, marketing, and growth engagements are customized based on scope. Fractional executive and project-based engagements available.
  • Stevi Carr Executive Coaching: Individual executive coaching and leadership advisory engagements begin with a complimentary discovery conversation. Coaching packages are tailored to individual and organizational needs.
  • WellNXT: Partnership, sponsorship, speaking, exhibitor, and corporate wellness opportunities are available throughout the year. Custom programs and experiences are designed to meet each organization’s goals.

Contact Info:

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