Meet Izzabelle (Izzy) Oley of POUT

Today we’d like to introduce you to Izzabelle (Izzy) Oley.

Hi Izzabelle (Izzy), so excited to have you with us today. What can you tell us about your story?
POUT started simply as an idea back in 2022 when I was taking prerequisites in college for nursing school. Everyone who knows me knows I love anything skin/lip care related. I thought to myself- what if I could make my OWN lip care line? The name POUT came to me immediately. I thought it was cute and fun, so I wrote it in a note of things I hoped to accomplish someday.

Over the next couple of years, my life became nursing school, beginning my career in the neonatal intensive care unit (NICU), and then going back to school for my Bachelors Science of Nursing (BSN). After graduating Ohio University with my BSN, I finally had time to ask myself “What’s next?”. This is where POUT was created!

POUT started out very small in December of 2025, and was truly built from the ground up. So many hours went into researching ingredients, trialing formulas, and revamping each item until I reached products that I believe are perfected.
From there, POUT blossomed right before my eyes, and continues to each day. We’ve been getting our name out there by attending local small business markets, and we’re currently in the process of restructuring our social media to enhance the POUT experience.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ll put it like this- POUT COULD have been a “smooth road”. I could have taken short-cuts with formulating products, with packaging, and with building the brand overall. This being said, I knew that if I wanted POUT to be a line of perfected lip care, that standard of perfection had to be set from day one.

Having high standards for your brand is wonderful, but it poses many challenges. One of my biggest challenges was actually CREATING each product. Research on the components of lip care can only get you so far, until your hands on in the lab doing it yourself. It’s truly a combination of art and science.

I’m happy to say that through frustration, dedication, and lots of trial and error, I was able to formulate my first product (which is my personal favorite), POUT’s ultra nourishing Lip Butter. That feeling of finally creating an amazing, perfected product was the catalyst that pushed me to continue with the entire line

Appreciate you sharing that. What should we know about POUT?
POUT is a woman owned/created brand of perfected lip care. Everything is made in house with natural, cruelty free ingredients. POUT currently sells everything you need to keep your lips silky smooth, including a whipped sugar lip scrub, hyaluronic acid lip serum, and our best selling lip butter, made with shea butter and vitamin e oil. We’ve also gotten into some fun stuff like ph color changing lip gloss, glitter gloss, and lip keychains to dress up your lip care.

The passion and uniqueness behind POUT is what set’s us apart from other lip care brands. We have the benefit of having 100% control on how are products are made, to ensure our lab is cleanly, our formulas stay consistent, and POUT stays made in house.

For those of you who are interested in POUT, check out our instagram @pout_lipcare to view our latest products, updates, and local events we’ll be attending! We also plan to launch a TikTok shop by the end of 2026, so be on the lookout!

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
If you are a small business/boutique owner looking to stock POUT products in your shop, you can message us via instagram (@pout_lipcare) or via email (pout.lipcare1@gmail.com), we’d love to work with you!

We can make exclusive products to fit the vibe/theme of your boutique, or stock current POUT products!

Pricing:

• Available on instagram as listed

Contact Info:

• Instagram: pout_lipcare
• Other: email- pout.lipcare1@gmail.com