Today we’d like to introduce you to Amber Cheatham
Amber, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always had a love for beauty, fashion, and self-expression, but my journey into content creation wasn’t exactly linear. I started out working full-time as an Orthodontic Tech, balancing hands-on patient care with my growing interest in social media. At one point, I put my own career on pause to support my husband through school, and once he graduated, I finally had the chance to fully invest in myself.
I started sharing my personal style, hair transformations, and beauty finds online, and it wasn’t long before my content gained traction. My TikTok grew quickly, and I found that people really resonated with my authentic approach to fashion and hair care. That led to my first brand collaborations with companies like Fenty Hair, Sephora, and VIVAIA, and from there, things started falling into place.
Now, I’m focused on turning content creation into a full-time career, with TikTok as the foundation for building an engaged audience and securing brand deals. My goal is to expand my presence in fashion and beauty modeling while continuing to create content that feels both aspirational and relatable. It’s been a journey of growth, creativity, and trusting my own path, and I’m excited for what’s next.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, but every challenge has shaped me into who I am today.
In my career, I’ve taken on multiple roles—from working as an orthodontic tech to bartending—constantly adapting to different industries to support my goals.
My social media journey has also had its ups and downs. While I’ve built strong engagement and secured collaborations with brands, figuring out what content resonates, staying consistent, and navigating brand partnerships all take time and effort. Some of my best-performing content isn’t even in the niche I originally envisioned, so I’ve had to be flexible in my approach.
On top of that, personal struggles have shown me how unpredictable life can be. But I always find a way to push forward. Every setback has been a lesson, and I’m determined to turn every opportunity into something meaningful.
Appreciate you sharing that. What else should we know about what you do?
I create content at the intersection of fashion, beauty, and self-care, specializing in hair care and styling. My journey started with sharing my personal style and beauty routines, but over time, I realized my audience resonated most with my hair transformations and product reviews. Because of that, I’ve worked with brands like Fenty Hair, Sephora, VIVAIA, and LUVME Hair, bringing my authentic perspective to each collaboration.
What sets me apart is my ability to blend high-end, trendy, and thrifted pieces into a modern eclectic aesthetic—both in fashion and home decor. I’m all about making style accessible and showing that looking put together doesn’t have to break the bank. My content is aspirational yet relatable, and I always prioritize authenticity over trends.
One of the things I’m most proud of is the community I’ve built on TikTok. I’ve been able to turn my love for fashion and beauty into a growing platform where people trust my recommendations and engage with my content regularly. My next big goal is to expand into beauty and catalog modeling while continuing to make social media my full-time career.
What quality or characteristic do you feel is most important to your success?
I believe authenticity is the most important quality behind my success. In a space where trends come and go, staying true to myself has allowed me to build real connections with my audience. Whether I’m sharing my latest hair transformation, styling a thrifted outfit, or giving my honest opinion on a product, people know they can trust me.
Authenticity isn’t just about being real—it’s about showing up consistently, being transparent, and creating content that reflects my personal style and values. It’s what has helped me stand out, work with brands I genuinely love, and build a community that engages with my content in a meaningful way. Staying true to myself has been my biggest strength, and it’s what will continue to drive my success.
Contact Info:
- Instagram: https://www.instagram.com/amberjenise
- Youtube: https://www.youtube.com/@jenise
- Other: https://www.tiktok.com/@iamjenise
