Today we’d like to introduce you to Lindsay Ivancic
Hi Lindsay, we’d love for you to start by introducing yourself.
I didn’t set out to start a content marketing business. But after years of working in marketing across banking, software, retail, and even industrial equipment (yes, I can make industrial-grade scales sound interesting), I kept running into the same challenges — teams struggling to create content consistently, hiring the right content marketers, and figuring out which projects actually moved the needle.
And then there was the biggest struggle of all: writing copy that didn’t just exist but actually worked.
I knew the feeling all too well — staring at a blinking cursor, knowing what I wanted to say but not quite knowing how to say it. The difference? I love that process. The research rabbit holes. The strategic thinking. The meticulous editing.
I also saw another common frustration: the balancing act between writing content that’s optimized for search and writing content that actually resonates with people. Too often, businesses lean too far one way — either stuffing in keywords at the expense of clarity or crafting great content that never gets found.
So, I leaned in. I took what was once a side hustle — helping brands publish clear, compelling content — and turned it into Bodhi Copy Co. Now, as a freelance copywriter and content strategist, I help businesses go from “We should probably publish some content to our website” to “Wow, this actually generates results.”
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I can’t scream no loud enough.
I’ve always been confident in my marketing, writing, SEO, and website development background. I know how to position a brand, communicate a compelling message, and drive engagement. But when it came to marketing myself? Yikes.
People (myself included) often underestimate how difficult it is to sell a digital service. There’s no sleek product photography. No tangible “thing” to show off. Just me, at my computer, working. Convincing potential clients that words on a screen could make a measurable impact on their business wasn’t always easy.
Client acquisition was another uphill battle. Unlike a physical product, where people can see, touch, or experience the value right away, content marketing is about trust. It takes a lot of time to show results, and businesses need to believe in the process before they see the proof.
But over time, I got stronger at selling myself — especially now that I have use cases, success stories, and real results to back me up. I learned that marketing a service is about finding the right audience, showing them what’s possible, and making it easy for them to say, “We need this.”
We’ve been impressed with Bodhi Copy Co, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I offer content strategy and copywriting services that help businesses communicate clearly and effectively.
On the strategy side, I help businesses develop brand voice and messaging, create marketing content plans, and even step in as a fractional content marketing director. On the writing side, that means website content, SEO-optimized blogs, emails, case studies, eBooks, white papers, social media posts, and content editing.
I’m most proud of the range of businesses I’ve worked with. I started with no marketing connections beyond past jobs, and in just three years, I’ve worked on hundreds of projects with nearly 50 clients — everyone from Fortune 500 companies to mom-and-pop shops selling cleaning supplies to flourishing private practice therapists. Every industry, every business size. The diversity keeps my work exciting.
But more than anything, I love working with people who love their business — founders and teams who are genuinely excited about getting their product or service into the world. That’s where the best content comes from (and they’re the most fun to work with).
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Like many others, I quit my full-time role shortly after COVID. Starting my own business gave me full control over my day — something I built for myself but never took for granted. Having the flexibility to work from home and set my own schedule was a major priority for me.
But the biggest lesson I took away from that time is that my identity isn’t just my work.
When everything felt uncertain — jobs, businesses, the economy — the one constant was life outside of work. That perspective shift stuck with me. My career is important, and I care deeply about what I do, but it doesn’t define me. My business is a big part of my life, but it’s not all of it.
Contact Info:
- Website: https://bodhicopyco.com/
- Instagram: https://www.instagram.com/bodhicopyco/
- LinkedIn: https://www.linkedin.com/in/lindsayivancic/
Image Credits
Sugarplum Creative
