Meet Todd Mobley of Avalanche Advertising

Today we’d like to introduce you to Todd Mobley.

Hi Todd, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Prior to starting Avalanche Advertising, I worked in the music industry for 10+ years. Selling musical instruments over the internet. After that I went back to school and studied computer science. Post graduating, I had already started to do some freelance marketing work and decided to go “all in” on a new agency. The vision; a perfect blend between a marketing agency and a tech firm.

From day one the model was performance over vanity metrics. We build everything bespoke, no templates, because a roofing company and a dental group do not convert on the same playbook. Over time that took us from pure ad management into the full revenue system: paid media, SEO, marketing automation, CRM, and the tech that connects them.

Our inflection point was when we helped a local HVAC company grow from 2million per year to 6million per year using this approach. This is when I knew we had something.

Today we run campaigns for home services, dental, industrial B2B, and e-commerce clients, and we’ve built our own software for reporting and lead response because the off-the-shelf tools didn’t meet our standard. The operating principles haven’t changed: always overdeliver, deliver work you’re proud of, and know your shit.”

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There’s no such thing as a smooth road in entrepreneurship. From 2017, when the company was founded, through 2020, growth was small and incremental. Then COVID hit and we lost all but one client. A small pivot during 2020 set us on a trajectory of 100% year-over-year growth for the following four years. That’s when it became clear I was no longer self-employed. I was running a business.

Thanks – so what else should our readers know about Avalanche Advertising?
Avalanche Advertising is a performance marketing agency based in Cleveland. We build lead generation systems for businesses where every lead has real dollar value: home services, dental, industrial B2B, and e-commerce among them.

What sets us apart is that nothing we build is templated. Most agencies run the same playbook across every account and hope the vertical cooperates. We start with the offer, then construct the campaign, the tracking, and the follow-up automation around it. Paid search, paid social, SEO, CRM, and web design all live under one roof, so there’s no gap between the ad that generates the lead and the system that converts it.

We’ve also built our own software, Avalanche Analytics. When off-the-shelf reporting and lead response tools didn’t meet our standard, we developed our own platforms so clients see exactly what their marketing produces and no lead sits unanswered.

We run on three values: always overdeliver, deliver work you’re proud of, and know your shit. If a client can’t tie our work to revenue, we consider that our failure, not theirs.

Contact Info:

• Website: https://avalancheadvertising.com
• Instagram: https://www.instagram.com/avalancheadvertising
• Facebook: https://www.facebook.com/avalancheadvertising