Today we’d like to introduce you to Bobby Couch. Them and their team share their story with us below:
Bobby Couch, Art & Lifestyle Director, is a creative visionary who has built an enterprise of businesses. With an extensive background in fashion, event production, and marketing, Couch serves as a community leader in the Midwest region.
Known for his charismatic, witty, and smart personality, the experience curator also serves as an activist in minority communities. Bobby has collaborated and contributed to more than twenty Fortune 500 brands and even cultivated businesses to create new and unique roles tailored directly to compliment his skill set, including the role of Chief First Impressions Officer of Retail at Comenity Capital Bank (Alliance Data).
A man of many talents, Couch has been acquired to partner in co-producing several high-profile experiences including Barney’s New York | Sean Carter Holiday Collection, Cincinnati Bengals: Stripes Don’t Come Easy, Chef Nikki’s High-End Affair, The Bad Boy Family Reunion Tour, Revolt TV Music Conference, Pepsi Music Factory, Rolling Loud, and NBA All-Star Weekend 2020. Additionally, Couch has leveraged his social platforms as becoming a connoisseur of all things Black-Owned, providing insight to the art and lifestyle of some of the newest and most popular experiences.
He currently serves as the Director of Art & Lifestyle for the nonprofit: Empower the Culture and is a program lead for the Future of Fashion Summer Internship at Columbus Fashion Alliance, Couch is set to return this summer and direct two summer program initiatives curated to cater specifically to minority youth with the interest of content creation & fashion.
In his spare time Couch is looking to branch out and begin working on a home line and furniture brand, while gearing up for the return of his Midwest trade event Black Fashion Expo which is scheduled to return late summer.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
As the old saying goes stripes don’t come easy and neither will success. While I believe that we should expect nothing and instead appreciate everything; the road to living within my dreams hasn’t been an easy one. I’ve overcome a lot of adversities even in the earlier portions of my life including but not limited to depression, anxiety, poverty, and even fell victim a hate crime that led to an assault earlier this year.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m an Art & Lifestyle Director
Which in short is a strategic brand partner that assists with the resurgence of businesses post-pandemic. My key focus includes branding, social media strategy, and assisting with experiential marketing experiences to further businesses and their goals through an unconventional lens.
Can you talk to us about how you think about risk?
Without risk, there’s no reward. I believe that taking risks is a requirement to create a long-lasting career. As a culture disruptor’ and mover it’s imperative to make educated decisions on what’s next and how best to generate the results you seek out of every business situation. Taking risk are one of my favorite keys to success.
- Creative Consulting | 50 Hour
- Event Planning | 60 Hour
- Production | 80+ Hour
- Project Management | By Contract
- Instagram: @bobbycouch
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