Today we’d like to introduce you to JaMeya Alexander.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I personally jumped around a bit creatively; I started making YouTube videos in January 2019. I have completely rebranded myself from the content I started making back then (tarot videos). I went on a break in March 2020 and started uploading YouTube videos again in July 2022. It was quite the time gap, but content-wise, I didn’t give myself the previous space to talk about myself on my YouTube channel. I would drop hints here and there about who I was, how I lived my life, or my secret fears and dreams. Now, on my channel, the life I live and who I am is the lifeblood that drives me and my followers to connect and engage with one another.
When it comes to content, I think more is more! I’m sprawled out like an octopus with tentacles in TikTok, YouTube, Twitter, and Instagram. I like to connect with as many people as I can. A willing heart and an able mind has taken me far. I’m happy to have the opportunity to make content for (or with) as many people as I can!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Rebranding myself was probably the most tricky thing as a creative. I didn’t know who I was, and I hid behind my previous branding as a tarot reader. I had a lot of success once I began to do tarot readings about celebrities on my channel. I won’t lie either; once I came back online for YouTube and officially declared I would no longer essentially or perhaps at all do tarot reading, I lost subscribers. It’s interesting that there is a power dynamic in place of who to be and let alone what others expect you to be. I just feel honored to take the time to get to know myself and to develop the confidence to recreate myself online. As I said before, a willing heart and an able mind are the ingredients I needed to make content and to redirect my followers into believing in a more authentic and humbly offered version of myself. The results of that made the struggle to confidently rebrand myself as a digital creative worth it. I do brand deals, I sing, and I talk about my life! I can’t imagine a more perfect niche for myself, and I think for any artist, the lifeblood of creativity shouldn’t and can’t be contained. We have to want to be successful and to fight for our art if necessary. That struggle to be one’s self and to be what others expect one to be is tantamount, but the balancing act between those two things is required to not only make art but to feel alive while doing so. Fight the good fight is the way I see it! Or, in the words of the late great civil rights icon and Representative John Lewis, “Never, ever be afraid to get in good trouble, necessary trouble.” Forge ahead!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I call myself a digital creative because that encapsulates the full reach of my art. I specialize in making digital content meant to concurrently build my brand or build a relationship with other brands on social media platforms. I have a burgeoning reach on apps such as YouTube, TikTok, Instagram, Facebook, and Twitter. I have a business e-mail in case someone wants to work with me or inquire about my brand and business.
Humbly, social media comes easily to me. I’m happy to do it, and initially, monetizing content gets your foot in the game. It’s nothing like a good streak of YouTube videos and brand deals on YouTube that generates money and that inspires you to continually generate income from content. My success is primarily on YouTube, but I’m open to making monetized content on other platforms and expanding my reach on multiple social media platforms. Slow and steady wins the race.
I personally feel I am known for my sensible humor, storytelling, and singing. It all can maybe be generally asserted as lifestyle content. That feels like a leap to say, but I am essentially offering my followers a sense of community, as well as asserting on social media platforms and to brands that myself, i.e., a brand, is monetizable. For that goal, there is a lot of building content on different platforms and humbly accepting brands willing to invest in my product (content) for the purpose of advertising their product.
It’s a lot of cross purpose desires, but ultimately, a win-win relationship seals the deal!
I… This is a spitball, but I think a sense of community and inclusion sets me apart from others. I would almost manage to not be a content creator if I found a sense of community somewhere. I’ve tried various communities on a multitude of platforms, and I never found a perfectly carved space for me on the internet since travailing this diverse landscape as a child. A few years ago, I decided I didn’t need to fit into someone else’s community; I could build my own! And so, I think that genuine sense of community and authenticity seals the deal for my followers. Content made by an essentially relatable person for anyone. The intimacy of that and the personable feel of my content inspires a sense of community. That is what I feel the most proud of, making people feel seen, heard, and inspiring a sense of belonging I always failed to find otherwise. I think that ability separates me from others.
Do you have any advice for those looking to network or find a mentor?
I do not have a mentor! I found myself a bit of a mentor to others, such as relatives that aspire to be a digital creative. I’ve helped them with the knowledge I have, but I haven’t had anyone help me.
I am VERY observant, and I also can learn new concepts quickly. My success, whether hard-earned or quickly or slowly generated, is a result of what I was taught from research, learned from trial and error, was explicitly told, or is a result of things I admired in others and cultivated in myself or chose to do out of preferences I have for my own brand and community.
I’m not an expert at all, and I would love to find a mentor. I totally believe in following or learning for people you admire and taking bits and pieces of what they do to serve your content and process of growth. Inspiration can come from anywhere, identity, art, sexuality… Everything is on the table for experience and growth. Everyone is relatively having the same experience and so sharing in something with someone is POWERFUL. It’s instrumental for art, let alone human existence.
So, networking to me, it’s just finding a place or moment you belong to. I love vintage art; I like things that make me question my assumption or stance. Confrontation is interesting. I make it a habit to be out in life experiencing people. I live my truth for better or worse. I haven’t had a personal mentor to help me in my journey, but I have plenty of unwitting teachers. You can learn anything from anyone, and growth is always a process. So, new goal, find a mentor!
Network with everyone, connect with everyone. Be friends, be enemies, be strangers. A relationship is always happening, whether we know it or not. I’m a lone wolf, but I’d talk to most people given it’s safe; I like to learn! Engagement is key to networking… even if it’s from the comfort of quietly watching someone! Those things and moments have helped me grow more than anything.
- Instagram: https://www.instagram.com/empressjameya/
- Facebook: https://www.facebook.com/empressjameya/?ref=pages_you_manage
- Twitter: https://twitter.com/empressjameya
- Youtube: https://www.youtube.com/jamisa27
- Other: https://www.tiktok.com/@empressjameya