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Meet Cervando Tejeda of Athletes Sports Management

Today we’d like to introduce you to Cervando Tejeda.  

Hi Cervando, please kick things off for us with an introduction to yourself and your story.
Hi guys! I started working in the representation industry 18 years ago by mistake. At the time I was a finance major looking to make a splash in the financial industry. A childhood friend of mine that I bumped into started talking about life after college, he asked “what do you want to do when you graduate?” And I responded by saying – I want to be a financial analyst, work in private equity, or perhaps a sports agent. Once I said “A Sports Agent” he quickly responded by saying “This guy I know runs his own sports agency, he’s like my dad. I can give him a call to get you an internship.” At the time I was tirelessly looking for an internship the banking system, so when he said that I did not believe him at all. But two months later I was walking into my computer science class when I received a call from my childhood friend letting me know that he had talked to his guy. He gave me the guy’s number I quickly ran out of class and gave him a call. I was persistent for weeks trying to get into his office, I just wanted to learn and understand what the representation business was all about. I finally received an invitation to his office and I took advantage of the opportunity. I stayed persistent, kept my head down, and understood that this business was/is not for the fainted heart. This year marks my 18th year in the business, I have learned so much from a few of the agents/agencies I’ve worked for, all these lessons and experiences have helped me implement and create the philosophy and core values I have created here at Athletes Sports Management ( Through hard work, persistence, transparency, integrity, and innovation I have had the chance to experience great successes in my line of work.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
No, it has not been a smooth road. Going independent and opening my agency was a huge struggle. But the things I have learned along the way are priceless. All of the adversities are what makes us stronger as individuals and helps us build strong foundations.

As you know, we’re big fans of Athletes Sports Management. For our readers who might not be as familiar what can you tell them about the brand?
Our mission is to provide honest guidance and strategic advisement through innovative, top-tier services for clients to reach their potential on and off the court. We pride ourselves on being known as an innovative agency that helps players transform their dreams into reality through innovative and strategic services.

ASM offers unparalleled services in representation, strategic marketing, branding, content creation and execution.

What I am most proud of is our ability to build while keeping our integrity, being transparent, and staying committed to our clients. This has allowed us to create a strong foundation for our brand and has kept us in a great light.

Contact Info:

  • Email:
  • Instagram: @athletessm
  • Twitter: @athletessm

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