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Meet Ashley Fehribach

Today we’d like to introduce you to Ashley Fehribach.  

Ashley, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always been a cat lover and growing up I noticed that there were tons of cute things for dogs but nothing special for cats. In 2014 I decided to put my craft skills to use, and I began experimenting with different fabrics. The first toy I made was my catnip fortune cookie. I donated a bunch of toys to a local shelter, and they were a hit! I have been creating unique toys ever since. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The biggest struggle was the first few years when I had to balance my full-time job and my side business. I had many late nights fulfilling orders and prepping for shows. In 2018, I was able to chase my dream and transition to working solely for Furball Fanatic.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I handmake a unique selection of organic catnip cat toys. I created Furball Fanatic to bring joy to the lives of furballs and those who love them! When you see a cat playing with a pizza slice or donut you have to smile. Every time I receive a customer photo of their cat playing with my toys, it brings me so much joy! 

What sets me apart from others is there is not a huge market for unique cat items. I also offer personalization items for toys. 

What was your favorite childhood memory?
I will always remember going to craft fairs with my mom. We loved to support makers and find some unique items. I still remember being very excited when I saw a table had a basket of handmade cat toys. They were traditional mice, but I found one made from fuzzy yarn in a hot pink. It made me smile and I loved giving my cat, Sparkle, a fancy new toy! 


  • My cat toys range from $6-$15.

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