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Life & Work with Mark Massie of South East

Today we’d like to introduce you to Mark Massie.

Hi Mark, thanks for joining us today. We’d love for you to start by introducing yourself.
I took Commercial Art at the local trade school here in Springfield, OH. After graduating, I got a job working for a Chevrolet Dealer downtown Springfield, where I prepped new cars for delivery. Knowing my schooling, the dealer had me letter sale prices on the windshields of cars, then a local sign shop saw my work and hired me to work for them. I worked there for about 6 years and then started my own sign shop where I have designed, built and installed signs for local businesses.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It was a struggle for a while, learning about sales, what to charge and even working other jobs to make ends meet.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I took Commercial Art at a a local vocational school my junior and senior years of high school and graduated in 1978, but did not start using my skills until 1985 when I went to work for a sign company where I learned the sign trade. Back then we made everything by hand: art patterns and even hand lettering. By the 1990’s most sign shops were using computer cut vinyl lettering; then, by 2015. most shops were using digital printing and CNC cut material, and now digital printing is primarily used. My shop is set apart, I believe, because since I learned the traditional sign making in the 1980’s with hand lettering, etc., I get called to do jobs like restoring a wall advertisement on a historical building that was originally painted in 1880. I have a niche of blending traditional sign making with modern, plus my wife Rosalee is also a big part of what makes my sign shop business successful!

How do you define success?
learning from your mistakes

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