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Life & Work with Jordan Penix

Today we’d like to introduce you to Jordan Penix. 

Hi Jordan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
It all started in 2016 with a do-it-yourself lip balm kit, a curiosity to know what was in my lip products, and a passion for lip color. 

After (much) experimentation at my kitchen table, I had my first sample batch. Soon I was wearing my new lip shades out and receiving compliments from family and friends wanting to know if they could have a tube of their own. With that, I decided to make my set up my first Etsy shop! 

I set out with a goal to create lipsticks with a simple, accessible ingredient list with a focus on showing the process behind it. 

Since then, I’ve perfected The Tart Peach lipstick formula and have even added to my cosmetic line with 10-free nail polishes, brow tints, and hopefully much more to come! 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
As a small business, you can certainly run into obstacles; whether it be shipping troubles, website/other technical issues, or trying to grasp the ever-changing Instagram algorithms. I try to take things problem by problem, and in time I usually find a solution! 

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My background wasn’t always in cosmetic chemistry; I earned my bachelor’s degree in music and am well known for my singing voice! I also have a day job as a visual merchandiser at Nordstrom. I’ve worked in retail and fashion merchandising for a few years and enjoy styling men’s and women’s clothing. I’m definitely a jack of all trades and have dabbled in many different areas of work! 

What does success mean to you?
Success, to me, is living happily in the moment. 


  • $12 nail polishes
  • $20 lipsticks
  • $15 lip tints
  • $10 lip balms

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Image Credits

Erica Kay Photography

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